facebook pixel

Mailchimp Pricing Plans

Find the Right One for You

Mailchimp pricing plans offer a variety of options for different email marketing needs. For instance, you can shop for a plan based on these factors: budget, list size, frequency of sends, design options, time zone adjustability, transactional messaging capabilities, level of customer support, data analytics, and team access.

Things already getting too complicated? Let our team of Mailchimp experts help you every step of the way.

Size Really Does Matter with Mailchimp Pricing

To clarify, Mailchimp’s monthly pricing plans are calculated according to your list size. Because every plan has a monthly sending limit for messages, it helps to know how many emails you can send to your audience with each plan.

mailchimp pricing illustration

Mailchimp Pricing Plans for Monthly Subscriptions

Plan Number of Contacts Amount of Monthly Messages Price per Month
Premium 10,000 15x maximum content amount $299
Standard 500 12x maximum content amount $17
Essentials 500 10x maximum content amount $11
Free 2,000 10,000 (daily limit of 2,000) $0

Mailchimp Pricing for Commitment-Phobics: Pay-As-You-Go

If you’re still on the fence about which Mailchimp pricing plan you need, consider the Pay-As-You-Go program. To clarify, here the advantages of pre-paying for emails:

  • No overage costs
  • Freedom to send messages whenever you want—a distinct advantage for seasonal businesses or infrequent email senders
  • Same features as the Essentials plan, including email templates, A/B testing, and 24/7 email and chat support

Certainly, the Pay-As-You-Go pricing plan does have its downside. Balanced against the benefits are the following drawbacks:

  • Running out of credits prevents automations from being sent
  • Credits expire after 12 months
  • There is a no-refund policy on Pay-As-You-Go credits
  • No Premium plan features

If you only plan to send occasional email broadcasts, then the Pay-As-You-Go option might make better financial sense than a monthly subscription plan. By all means, do the math and see what’s best for you.

Mailchimp Pricing for the Pay-As-You-Go Plan

Number of Emails Sent Price per Message Pre-Pay Cost
5,000 $0.03 $150
10,000 $0.02 $200
50,000 $0.02 $1,000
75,000 $0.02 $1,500

The Benefits of Each Monthly Mailchimp Pricing Plan

Of course, the more money you spend on a monthly Mailchimp plan, the more features you’ll enjoy. Specifically, here’s a look at what each monthly subscription plan contains.


Overall, the most expensive option is ideal for automation champs. Since it allows for advanced segmentation, multivariate testing, and comparative reports, this pricey plan is suitable for email marketers with these specifications:

  • Have complex customer journeys (especially business-to-business organizations)
  • Need custom HTML to convey their brand
  • Possess a sizable marketing team
  • Desire Monday–Friday phone support
  • Seek to persuade investors with compelling data reports
  • Require extra reporting capabilities to inform future automations, product launches, and sales offers


The most-recommended Mailchimp pricing plan is Standard, which offers multi-step automations, send-time optimization, and social post scheduling. To be sure, mid-sized businesses that want to scale and save time can benefit most from this platform. Accordingly, their marketing efforts boast the following capabilities:

  • Focus on expanding an existing audience
  • Send behavior-based automations
  • Have a customer journey of up to 100 points
  • Include building personalized, custom-coded templates
  • Increase conversions through classic automation series


The Essentials pricing plan is optimal for an emerging business that’s ready to leverage the power of email marketing. In particular, benefits include: removing Mailchimp logos from messages, access to all Mailchimp email templates, A/B testing, delivery by time zone, and chat and email support. Since the features of this pricing plan are quite limited, the Essentials may best suit small businesses with these concerns:

  • Small marketing budget
  • Need to build brand recognition
  • Desire personalized messaging
  • Want to test subject lines, content, and send times


For the purpose of discovering what’s really involved in the email marketing game, newbies can try Mailchimp’s free plan. Its customer relationship management, or CRM, allows users to create contact profiles. Moreover, the plan also has a website builder with support from a virtual creative assistant. Consequently, it’s a viable option for very small businesses with no online presence to:

  • Create a website
  • Showcase an offer or a small group of products
  • Generate Facebook and Instagram campaigns to reach a larger audience

Despite its attractive price point, the Free plan does have its limits. Without a doubt, having the Mailchimp logo on your emails undermines your brand’s authority. Indeed, it might be worth the price of a paid account to avoid this amateurish look.

How Mailchimp Pricing Impacts Your Email Marketing

Your Mailchimp plan determines the scope of future email campaigns. Therefore, if you’re shopping for plans according to features, here are some things to consider:

split testing icon

Split Testing

Balanced against the costlier plans, the Pay-As-You-Go and Essentials packages will allow you to perform A/B tests at the best value.

customized templates icon

Customized Design Templates

With this goal, you’ll need the Standard plan at the very least.

data analytics icon

Data Analytics

For the purpose of number-crunching, the Premium package is worth the splurge. In contrast to the cheaper pricing plans, Premium allows you to generate detailed reports to craft future marketing strategies and attract investors.

Get Premium Mailchimp Pricing with Email Broadcast

As seasoned Mailchimp experts, we use a Premium account that’s included with our service at no additional cost to you. As a result, working with us gives you full access to Mailchimp’s best features:

  • Advanced journey automation
  • Custom-coded email templates
  • In-depth audience insights
  • Advanced segmentation
  • Multivariate testing
  • And more!

All things considered, if you want to unleash the full power of Mailchimp’s automation capabilities, we’re your full-service email marketing agency. After all, we’ve sent over 85 million emails for clients using Mailchimp. Furthermore, those messages have generated over $92,000,000 in revenue for those clients. To tap into our expertise, book an appointment today.

How It Works

Transform your email marketing in three easy steps:

number 1 representing step one to start email marketing with email broadcast

Book Appointment

We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.

number 2 representing step two to start email marketing with email broadcast

Review Proposal

After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.

number 3 representing step three to start email marketing with email broadcast

Win More Business

This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.

Need Help?

Get A Free Consultation.

Get in touch today.  Enter your information below to request a free, no-obligation consultation.

Seven Coffee Roasters

"Email Broadcast did a great job optimizing many of our blog posts.  The optimization process increased our site traffic by over 10% immediately. 

We've been with Email Broadcast for about 3 months now and the investment has been worth it.  We will be looking to add more services from them in the future. 

Meeting with Email Broadcast is always professional, friendly, and productive.  They are great at keeping everyone on task and moving forward, especially me."

Seven Coffee Roasters