State of Email Marketing
20 Email Marketing Facts Every Business Owner Should Know
BIG PICTURE
- The global email marketing market is now estimated at approximately $10-12B (2024) and projected to reach $20B+ by ~2030. Statista/industry forecasts
- There are over 4.6 billion daily email users. This number is expected to climb to 4.9 billion by 2027. Statista
- 99% of email users check their inbox every day, with some checking 20 times a day. OptinMonster
- Email remains a top 3 marketing channel for 85-90% of marketers. Litmus
- About 75% of marketers plan on maintaining or increasing their email marketing investment in 2026. Hubspot
- Email has an ROI of 3600%. For every $1 you spend on email marketing, you can expect an average return of $36. Litmus
- Email marketing revenue surpassed $11 billion globally (2023-2024) and is continuing steady growth. Statista
- Email marketing still outperforms social and search for conversions in owned channel, and is especially strong for retention and lifecycle marketing. Monetate
- Email still dominates customer acquisition and retention in owned media. McKinsey
- When it comes to customer retention, 80% of business professionals believe that sending emails keeps customers around for longer. Hubspot
MOBILE
- 55-65% of email views come from mobile devices, with desktop views estimated at 30-40% Hubspot
- Launching a mobile-responsive email can increase unique mobile clicks by 10-20% and conversions by 15-25%. Mailchimp
- Yet 15-20% of email campaigns are not optimized for mobile. SuperOffice
- Over 60% of Millennials primarily use their smartphone to check email, while 70% of Generation Z scans their inbox on mobile. Bluecore
STRATEGY & EXECUTION
- 53% of small business owners in the US, UK, Canada, and Australia used email marketing as the most frequent strategy for finding new and training repeat customers. Constant Contact
- Welcome email open rates are 3-5 times higher than broadcast emails with open rates up to 85%. GetResponse
- 55% of people buy from marketing emails at least once per month, while 60-70% of people say that marketing emails have influenced their purchases. Salecycle
- Segmented emails drive 30% more opens and 50% more clickthroughs than unsegmented ones. Hubspot
- Automated emails generate 320% more revenue than non-automated emails. Campaign Monitor
- QA, A/B, and spam testing your emails leads to higher ROI. Enjoy up to a 30% higher return when you put testing to work for your email program. Litmus
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