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SEO Marketing: Boost Your Website’s Searchability

A strong digital presence for your business is the door to success—and search engine optimization (or SEO marketing) is the key that opens that door. Anything your potential customers want is just a Google search away, so you want your company to be the first thing that pops up when they start their search for your offerings. 

That’s what happens when you use SEO marketing to its full potential. If you want to make your business the first thing people see when they look for your offerings, we can help… with the power of search-engine-optimized blogs.

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How Email Broadcast Can Boost Your Site’s SEO

Email Broadcast has been in the digital marketing business since 2000—so we know a thing or two about how to deal with robots and internet algorithms. That’s why we know we can help you improve your website’s searchability with SEO marketing blogs. Here’s how we do it:  

 

  • Drive traffic to your site. With more eyes on your pages, you’ll have more opportunity to pitch your products and services—and make sales. 
  • Identify keywords and opportunities. No matter what industry you’re in, we’ll find ways to catch more searchable phrases and capitalize on missing pieces.
  • Create and write content. Are you looking for SEO marketing help with your current blog process? Or do you need us to take the reins? We’ve got your back either way. 

    Our team of experts is ready to take on your SEO—and create amazing content that’s well worth your (and your customers’) time.

    A Site Without SEO Marketing Is a Missed Opportunity

    Whether you’re a solopreneur just starting your business journey or the head of a major up-and-coming enterprise, you know that a website is an essential part of your company. Arguably, your website can be even more important than a brick-and-mortar headquarters—especially if you operate online. 

    Just like with a physical storefront, your website should be present in reputable, high-traffic areas to attract the most business. On the internet, the area with the highest traffic is at the top of the search bar. When a potential customer types a phrase into a search engine, a flurry of computers scour the internet for websites that reflect that phrase. They use algorithms to decide which sites have the best interconnectivity, and therefore are most likely to show what the searcher is looking for. 

    The most important element that search engines consider is related keywords and keyphrases. The more related keyphrases on the site, the higher that site appears in searches. That’s why the most powerful way to use SEO marketing is by posting frequent and relevant search-engine-optimized blogs.

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    Additional Benefits of SEO Marketing

    Although creating blogs for your website on a regular and recurring basis might seem like a lot of work, it’s always worth it. These blogs are extremely rewarding for a variety of reasons to your business and your audience: 

    • Appear higher in potential customers’ searches by using a variety of related keyphrases. 
    • Introduce your business, your products, and your services. 
    • Share helpful, interesting, and relevant content for your potential customers to read. 
    • Establish your company as an expert in the industry. 
    • Build trust with potential customers and create value for returning customers. 

    After all, with SEO marketing, it’s important to appeal to the algorithms… but the primary goal of a website—and all marketing—is to provide value to human readers. If people don’t find your content worth reading, you’re missing out on a huge opportunity. 

    How SEO Marketing Looks for Our Customers

    Our SEO marketing model is flexible and works for companies operating in a wide variety of industries

    For example, say you’re a local plumber who wants more people in your service area to find your website—and you’ve asked for our help. Here’s what your SEO marketing plan might look like: 

    1. First, we create a blog post landing page to get things started. This provides a starting point for search engines to find you. 
    2. Then, we create a list of potential phrases your desired customers might search—like “plumbers near me” or “how to fix a toilet handle”. 
    3. Next, we plan out and begin writing a series of blogs based on each of those keyphrases. 

    With regular posts based around those potential search terms, your website will start appearing more interconnected to search engines. Then, when searchers click on your site, they’ll see you know your stuff—and are actively interested in helping them out. And that means they’ll be more likely to call you for their plumbing-related needs. 

    It’s simple in concept, and it requires an investment of time and effort—but it works. 

    Need Help?

    Get A Free Consultation.

    Get in touch today.  Enter your information below to request a free, no-obligation consultation.

    Seven Coffee Roasters

    "Email Broadcast did a great job optimizing many of our blog posts.  The optimization process increased our site traffic by over 10% immediately. 

    We've been with Email Broadcast for about 3 months now and the investment has been worth it.  We will be looking to add more services from them in the future. 

    Meeting with Email Broadcast is always professional, friendly, and productive.  They are great at keeping everyone on task and moving forward, especially me."

    Sean
    President
    Seven Coffee Roasters

    Get Started with SEO Marketing for Your Business

    With the power that SEO marketing has on your website’s searchability, it’s absolutely vital to the success of your digital storefront. And although it might seem like managing a lot of content—while appealing to the ever-changing algorithms—you don’t have to do it alone. We can provide expert advice, content development and creation, and even hidden gems of opportunity in your current marketing. Make an appointment with us today. We’ll take a careful inventory of your website and your industry, and then we’ll talk you through the process of search engine optimization. It’s time to unlock the door to your business’s online success.

    Ready to increase traffic to your website?