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Almost all businesses make these Top 5 Classic Email Marketing Mistakes

Instantly improve your email campaign by avoiding these errors.

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Learn pro tactics and strategies on email marketing.

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We Create Effective Mailchimp Newsletter Campaigns

Mailchimp newsletter campaigns are one of the best ways to engage and grow your audience. After all, newsletter campaigns are critical to establish your expertise, share special offers, and stay connected to interested followers. For these reasons, a Mailchimp newsletter is a cornerstone of successful email marketing. 

Sharing Is Caring: The Benefit of a Great Mailchimp Newsletter

Above all, using our extensive experience with Mailchimp, we craft beautiful newsletters that can build your business exponentially. Consequently, if you’re on the fence about the benefits of this type of email marketing, you should know them.

gentleman pointing a his laptop with a mailchimp newletter campaign

Specifically, a winning Mailchimp newsletter has the following features:

  • A friendly, no-pressure way to keep in touch with readers
  • Establishes you as a reliable a source for products, services, and information
  • Builds trust with your audience by providing regular and timely installments
  • Continually updates readers with your latest products and offerings
  • Informs people about sales, coupons, and special events
  • Can be forwarded and shared beyond the recipient

A Mailchimp Newsletter You Can Be Proud Of

Using our Mailchimp expertise in design, copywriting, sales, and project management, we’ll create a Mailchimp newsletter that sets you apart from the crowd. Obviously, that’s critical in the age of bulging inboxes. Specifically, to make you a winner in the email marketing game, your Mailchimp newsletter will boast these elements:

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Excellent, eye-catching design

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Valuable offers and information that are properly highlighted

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Pertinent content delivered via segmentation

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Short-but-sweet content that’s easy to skim

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Clear calls to action

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 See how this dermatology practice boosts sales.

Discover how our Mailchimp newsletter campaigns have helped clients expand their lists and establish their brands.

How It Works

Transform your email marketing in three easy steps:

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Book Appointment

We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.

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Review Proposal

After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.

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Win More Business

This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.

Get Rid of the Monkey Wrenches in Your Mailchimp Newsletter

Of course, after you’ve got a beautiful design and on-target messaging, your Mailchimp newsletter needs to function correctly. In case the technical side of email marketing is a mystery to you, there’s good news. Coupled with our creative mastery, Team Email Broadcast uses its mechanical prowess to take care of that for you:

1 – Check advanced authentication entries in your Domain Name System (DNS), ensuring your email’s delivery.

2 – Create a mobile responsive template so messages look flawless on mobile devices.

3 – Code your join forms correctly, guaranteeing additional new subscribers to both your email list and customer relationship management (CRM) software.

4 – Run SPAM tests on every email before it’s sent, thereby keeping you off the dreaded email blacklist.

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Stop Monkeying around with Your Newsletter

Nevertheless, if you already have an email newsletter but it’s failed to get any traction, we can help. Since we have nearly a decade of experience with Mailchimp campaigns, our team can correct most common newsletter mistakes:

  • Lackluster design
  • Muddled messages
  • Undelivered promises
  • Messages that look terrible on mobile devices
  • Errors in grammar, spelling, and delivery that lack professional polish

In fact, we draw on our Mailchimp expertise, and create a campaign that gets enthusiastic responses and widespread shares. We utilize Mailchimp data to optimize every campaign.

metrics of a successful Mailchimp newsletter campaign

Ultimately, it’s about defining your audience, segmenting your list, and deciding what kind of content will connect with your readers.

Get an Automatic Win with Your Mailchimp Newsletter

Beyond crafting winning design and content strategies for your Mailchimp newsletter, we’ll give it a turbo-boost with automation. First, our team of email marketing professionals will devise a plan for sending your message at exactly the right time. That way, you won’t be leaving sales on the table.

Naturally, that’s the beauty of Mailchimp—its automation tools are second to none. Using your newsletter list, we can send automated messages to both loyal readers and prospective customers. As a result, you’ll get an automation strategy that makes sense for your unique needs.

Here are just a few of the automated message possibilities at your disposal:

1 – A welcome series cultivating brand awareness

2 – A new customer onboarding series introducing your products and services

3 – Abandoned cart prompts reminding customers to complete purchases

4 – Birthday, anniversary, or other milestone messages for meaningful engagement with readers

5 – Follow-up emails to check with customers after purchase

Effective Automation Doesn’t Come Automatically

Of course, not all automations are right for every Mailchimp newsletter campaign. Reliable readers won’t have much use for a welcome series, while new subscribers need to be appropriately welcomed. Consequently, Email Broadcast will segment your audiences accordingly so your Mailchimp messages are eagerly unpeeled—rather than flung away with disgust.

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Furthermore, you should be using your Mailchimp automation tools to their full advantage. As an example, A/B testing is a great way of seeing what motivates your readers to open, click, and forward messages. Often, a simple adjustment to the subject line or send time can work wonders here.

Of course, we know automation is easier said than done. For automation to be effective with your Mailchimp newsletter, you can clearly benefit from the seasoned Mailchimp experts at Email Broadcast. Not only will we create a successful automated campaign for you, but we’ll also explain how it works.

Measure the Success of Your Mailchimp Newsletter Campaign

When it comes to email marketing, the proof is in the pudding. Fortunately, Mailchimp gathers valuable data on each and every message you send. As marketing experts who have sent over 85 million Mailchimp emails for clients, we know how to interpret this data. Consequently, every message we build for you is followed by a data assessment:

  • The number of opens and clicks your message receives
  • A thorough review of purchase data
  • Your website traffic report

Again, the beauty of a Mailchimp newsletter is its growth potential. Therefore, as email marketing campaign managers, we take a close look at the data your messages generate every month. Next, we refine your messages using our experience in strategy setting, list building, and data analysis. This fine-tuning can get your Mailchimp campaigns forwarded countless times—undoubtedly creating the chatter you want.

Relieve Yourself of Mailchimp Newsletter Monkey Work

Clearly, gaining momentum with Mailchimp newsletters takes time and effort. In fact, knowing how to design, execute, and schedule email messages isn’t second nature. Instead of taking on this tricky job yourself, schedule a 20-minute consultation with Email Broadcast. We’ll show you how an effective Mailchimp newsletter campaign is just the beginning of a successful—and surprisingly fun—adventure.

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