A Full-Service Email Marketing Agency Will Do a Lot For You
Doing your own email marketing or not doing email marketing is likely costing you a fortune in missed opportunities. A full-service marketing agency is the right solution when you don’t have the time, skills, or resources to handle it alone.
Our team of experts become an extension of your organization for a cost effective investment.
Strategy And Content Calendar
A strong email marketing strategy creates the foundation for achieving your growth and customer engagement objectives. Our experienced team works hand in hand with you to understand your goals and translates them into an actionable strategy that drills down into executable tactics.
Campaign Management
Send your customers compelling multi-touchpoint email campaigns that are on brand and have clear calls to action. These solutions have been proven to drive long-term customer loyalty and consistent growth.
Automation
Use email marketing automation leveraging your data to generate revenue and improve customer satisfaction. This also improves efficiency of your business.
Flow Setup
Creating an effective email flow is essential for any business looking to drive growth and success. Email automation can be a powerful tool… but only when used effectively with strong, strategic planning.
Design and Copywriting
Good email copy and design are the backbone of powerful email marketing, so when campaigns fail, chances are the problem is bad copy and design.
List Segmentation
List segmentation is all about getting to know your audience on a deeper level. By dividing your large audience into smaller groups, you can create personalized content and targeted campaigns based on the unique characteristics of each segment.
Personalization
In the ever-evolving world of digital marketing, email personalization has become the secret sauce for standing out in crowded inboxes and fostering meaningful connections with your audience.
A/B Testing
You’re missing out on revenue if you’re not currently using A/B tests as part of your email marketing strategy.
Analytics
Create more relevant, efficient, and valuable marketing campaigns with the proper email analytics.
Impactful solutions for each stage of the sales funnel
Address your most immediate needs or create end-to-end marketing solutions which will evolve as you grow.
Awareness
The ability for prospective customers to find you
Interest
Your value proposition’s ability to get customers to want to know more
Preference
Getting customers to want to work with you verses alternatives
Decision
Close the deal
Loyalty
Happy customers stay customers longer and give you referrals and references
Most businesses struggle with their email marketing and it’s costing them a fortune.
Whenever you pour valuable time into a campaign that doesn’t work, your business stagnates. Furthermore, the missed opportunities that result from amateur emails seriously impact your brand—not to mention your bottom line. In effect, not hiring a full-service email marketing agency is eating away your profits.
Great email marketing is hard. In fact, what seems like a simple undertaking is quite complex. A successful email marketing campaign requires the right strategy, a broad set of skills, and time to execute. And let’s face it: very few businesses have the resources to make this happen. That’s why hiring a full-service email marketing agency isn’t just smart—it’s imperative.
There is a solution. Email Broadcast is an all-star team of email marketing experts who can completely handle your campaign.
We make your email marketing easy.
What Our Clients Are Saying
Email Automation and Email Flows
Many of the things you wish you and your sales team would do with prospective customers and existing customers can be automated. By using the data that you have today, you can gain efficiency and ultimately grow your business. Email Broadcast has helped many customers realize this.
Abandoned Cart
Recover lost revenue left in consumer’s carts.
Abandoned Checkout
Remind customers to complete their purchase.
Back In Stock
Let them know that their favorite product is back.
Birthday or Anniversary Surprise
Show you care and provide them with a birthday gift.
Browse Abandonment
Offer relevant suggestions when users browse your site.
Customer Winback
Re-target customers when their activity has lapsed.
Post-Purchase Thank You
Show your appreciation and cross-sell related products.
Product Review Reminder
Feedback is key to improving your offering.
Recommendations
Suggest additional products a customer might be interested in.
Reminders to Take Action
Help customers get the most out of their purchase.
Replenish Stock
Remind your customers that it may be time to order more.
Upsell Value Added Services
Push products they may like that match the previous purchase.
Welcome Series
Engage your most loyal insiders.
Components of a Full-Service Email Marketing Agency
Typically, a full-service email marketing agency like ours has a team that creates and manages successful email campaigns. Our contributions include a wealth of work:
- Creating a strategy
- Handling design
- Integrating with other systems or website
- Explaining results
- Becoming your email marketing department
Notably, Email Broadcast has 20+ years of experience running email campaigns for companies just like yours. Moreover, we have true experts in each position—all at an affordable price.
But That’s Not All…
Furthermore, there are additional services that a full-service email marketing agency can add to your campaign. At Email Broadcast, we often include one or more of the following to maximize campaign results:
- Landing pages. Often, a high-converting landing page can be a pivotal tool for your marketing plan.
- Blog posts. Much of our original email messaging makes for excellent blog content.
- BrandBuilder. We can bring your overall marketing to life by building your brand.
- Postcards. In conjunction with email, snail mail can be a great combination for a major sales initiative.
- Retargeting. Advertising to visitors after they leave your website is marketing money well spent.
- Demographics. Learn the makeup of your digital audience to help with future positioning and messaging.
Add Critical Capabilities To Your Team In a Cost Effective Way
A great email marketing campaign requires deep experience in a broad set of skills to be effective. However, most people don’t have the budget to hire an internal team of employees dedicated to email marketing. To that end, a full-service email marketing agency can increase profits while your team stays streamlined.
1
Strategist
2
Account Coordinator
3
Copy Editor
4
Graphic Designer
5
Operations Specialist
6
Integration Engineer
7
Quality Assurance
Why Should You Hire an Agency?
- We know what we are doing.
- We do everything for you.
- We offer different email options.
- We’ll tell you how your campaign is progressing.
Why is Email Broadcast one of the best email marketing management agencies?
With so many marketing agencies out there, we have to be better, and this is what makes us unique.
We Offer Transparent Pricing.
We are up-front with our clients about our pricing, so you know exactly what you are getting, how much you’re paying, and plan your budget accordingly.
We’ll Understand You First.
It is your business, your objectives, your customers and you know them best. We are masters in our craft as you are in yours.
We teach all of our team members to listen, ask questions, and digest. This ensures that we give you the best service possible.
We Provide The Copywriting.
We have a team of world class writers and editors who can handle all of the copywriting for you.
We’ll Manage Your Campaign.
One of the most time consuming parts of running a successful email marketing program is managing the campaign. There are many stakeholders, platforms, tasks, and timelines involved.
Our team of account coordinators handles all of this so you can focus on running your business.
We Provide Email Testing.
Our job is to ensure your emails are performing at the best of their abilities. The best way to do this is to continually test and optimize.
We test your email to ensure they look great on all of the different platforms, devices, dark mode, etc to ensure they have the greatest impact when your customers and potential customers open them.
We also continually split test your subject lines to ensure that you are getting the highest open rates.
Well Show You The Data.
We believe in transparency and we will make everything around your campaign transparent. This includes the strategy, content calendar, and analytics. We take this one step further by taking the time to explain it all.
Questions About Full-Service Email Marketing
1. Do I need a full-service email marketing agency?
Email marketing remains one of the most powerful tools in business. It has a return on investment (ROI) of $36 for every $1 spent—higher than any other marketing channel. If you’re not doing email marketing at all or if your efforts are not producing results, you likely could benefit from a full-service email marketing agency. Our team partners with you to understand your end business goals and creates a custom strategy to deliver on your objectives. Then we take things from there and handle everything from custom coding, integrations, content creation, design, copywriting, data analytics, and more, while communicating with you along the way.
2. How much does it cost to hire an agency?
Your business is unique and so are your email marketing needs. We don’t charge our customers for services and tools they don’t need—but only those that will help you grow your business. That’s why every full-service email marketing plan is flexible, yet affordable. Our pricing scale is dependent on the size of your business, your current email list, and the services that will best suit your business goals. Our full-service clients typically keep us on retainer, though we have a project-based pricing model as well. Contact us for a free 20-minute consultation and we’ll give you a quote based on your unique needs.
3. Does email marketing work for my industry?
The short answer to this is a resounding YES! Our custom full-service email marketing plans are created with only your business in mind. They offer tailored approaches based on industry expertise. eCommerce, B2B, retail, startups, real estate, home services, furniture retailers, adventure travel, education, aesthetic medicine, law firms, solar, new platforms and more—we deliver results for our clients across all industries.
4. Do I need an agency for my small business?
Small businesses can often benefit from full-service email marketing the most. Why? Because as a small business owner, we’re guessing you’re already wearing most of the hats day-to-day. Unless you’re a magician or unicorn, most business owners simply don’t have the time or expertise to do email marketing well. And not doing it well is sometimes like not doing it at all—only you’re wasting precious time and resources. When you hire a full-service email marketing agency, you can focus on your business and your customers.
5. Who will be on my email marketing agency team?
All of us! You’ll get our leadership team, a dedicated account manager (and your primary partner), copywriters, editors, integration engineers, deliverability engineers, webmasters, graphic designers, social media managers, and onboarding and project specialists. Fun fact: This entire team of experts costs less than a single marketing manager (who likely doesn’t have the entire team’s capabilities).
6. What other services does Email Broadcast provide?
In addition to our full-service email marketing, we have experts in a number of other areas of digital marketing. Cold email outreach and SEO blog services are two of our other most popular offerings, as they round out our three solutions to get more clients when done together. We also offer webmaster services, create landing pages, handle your tradeshow email marketing, create postcards, do your retargeting, brand positioning, and define your digital demographics so you can effectively target the right audience.
7. Why should I hire Email Broadcast?
Well, we’re amazing, of course. We have a rock star team of experts who are passionate about helping their clients achieve (read: exceed) their goals. We also have a proven 20+ year track record of success where we’ve evolved with the ever-changing landscape of digital marketing to continue providing cutting-edge services to our clients (and stay ahead of the algorithms!). But what our clients will tell you is that you get a team who becomes an extension of your business—your own personal marketing department—who strives to over deliver and is continuously looking for opportunities to help you reach more people.