Shopify Email Marketing to Boost Your Ecommerce Success
Shopify email marketing is a great way to boost ecommerce sales. Of course, any successful campaign requires careful thought and planning. Once you know the rules of the game, your Shopify business can shoot through the stratosphere. And as a full-service email marketing agency, we’re happy to craft a campaign that works for your Shopify store.
The Best Uses for Shopify
One of the leading ecommerce platforms, Shopify is a great way to build and customize an online store—no coding necessary. With Shopify, you can sell merchandise virtually, in person, or both. It’s a wonderfully flexible way to conduct business.
Shopify Email Marketing Leaves Lots to Be Desired
Without doubt, Shopify is a great ecommerce platform. However, Shopify’s email marketing capacities aren’t as good as one would hope. Using its email marketing tool, you can send only two basic types of automated emails:
- Abandoned cart emails
- Order confirmations
Forgive us for saying so, but this isn’t a very impressive list.
Fortunately, Shopify seamlessly integrates with email marketing leaders Mailchimp and Klaviyo. Consequently, that means you’re able to leverage the full power of email marketing for your online store, giving you the competitive edge you need to succeed.
Using Mailchimp for Shopify Email Marketing
Integrating your Shopify store with Mailchimp is simple. Once these accounts are linked, you can bolster your ecommerce game with these great features:
Product recommendations
Send time optimizations
Welcome Series
Pop Up Forms
Social media ads
When it comes to executing an email markeitng campaign it’s clear that using Mailchimp with Shopify gives you powerful options.
Mailchimp Gets Lots of Bang for Your Marketing Bucks
What’s more, although Shopify email marketing offers far fewer automation features than Mailchimp, Mailchimp is considerably less expensive. That’s a huge consideration for lots of Shopify owners, particularly those who are operating on tight budgets.
$9.99 per month
Free Version
Free Trial
$29 per user per month
Free Version
Free Trial
Track Shopify Email Marketing Sales with Mailchimp
Once your email campaign is up and running, you’ll notice a big uptick in your Shopify sales. Don’t take our word for it, though: Mailchimp has all the data you want to chart your progress. By using Mailchimp for Shopify email marketing, you can access these metrics:
- Your audience dashboard, which highlights valuable details about your contacts
- The store’s stats page that contains a summary of audience health, activity, and performance
- Campaign reports with data on clicks, opens, social activity, and purchases via your messages
Undeniably, tracking your Shopify email marketing campaigns with Mailchimp is an integral part of your ecommerce success story. And as Mailchimp experts, we can interpret this data to build momentum for future email messages.
Using Klaviyo for Shopify Email Marketing
While using Mailchimp to take your Shopify store’s game to the next level is a great option, it’s not the only resource available to you. Indeed, Klaviyo’s email marketing platform is another solid choice. Here are a few Klaviyo benefits:
Ready To Go Templates
Drag and Drop Design Features
Segmentation capabilities
Web Forms
Fully-customizable automation library
Once again, adding a professional email marketing platform like Klaviyo will help you get the most out of your Shopify store.
Klaviyo, The Number Cruncher of Email Marketing
In addition to its design and scheduling features, Klaviyo is the king of analysis. Its detailed data reports show much about your business:
- How your automations stack up against competitors
- What information you need for hyper-personalization
- Which channels can supplement your email marketing strategy
- Why certain email automations work so well
- When you should send email automations for maximum response
Most importantly, you won’t find precision data reports like these with Shopify’s email marketing platform. And if you want to call on Klaviyo experts to interpret these reports, look no further. We’d love to show you what these numbers mean and how to use them to build bigger and better email campaigns for your Shopify store.
Klaviyo’s Predictive Analytics Pair Well with Shopify
In particular, using Klaviyo to perform Shopify email marketing is beneficial for businesses that want to personalize their automations. Thanks to Klaviyo’s Predictive Analytics application, Shopify stores can gain the following insights into their customers:
- Predicted CLV (customer lifetime value)
- Gender
- Age
- Expected date of next order
With information like this, it’s easy to see why Klaviyo is an excellent choice for data-driven Shopify owners. While the Klaviyo platform offers more data than Mailchimp, it is also a larger investment. For many Shopify owners, the return on investment with the additional data is a no-brainer. Especially considering Klaviyo’s SMS capabilities.
Klaviyo’s SMS Capabilities to Fine-Tune Shopify Email Marketing
Klaviyo’s SMS capabilities can dial in your Shopify email marketing game with knife-like precision. Basically, these SMS messages are hyper-targeted, behavior-triggered messages to enhance a potential customer’s experience.
In reality, most readers don’t welcome unwarranted text messages that take up their precious time. However, when a message is in perfectly in line with someone’s shopping preferences and triggers, they can be truly useful. And that’s where a great email marketing team can use Klaviyo’s exceptional SMS capabilities to drive higher ROI.
Full-Service Email Marketing for Your Shopify Store
Of course, creating successful email campaigns on your own is easier said than done. If you have a Shopify store and need email marketing help, we’re your team. As experts in both Mailchimp and Klaviyo, we can build winning automated campaigns while you focus on what you love best: running your store.
Accordingly, here are just a few ways we can use email marketing to showcase and elevate your store:
- Create eye-catching designs that enhance (not embarrass) your brand
- Use best email practices to ensure safe delivery of your messages
- Choose the best app extensions for your store
- Customize messages that match your merchandise with specific customers
- Craft compelling copy that evokes your BrandBuilder
- Interpret campaign performance data to build sales momentum
You’ve put time, effort, and energy into your Shopify store. Now it’s time to make it work for you. Book an appointment today to learn how.
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Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.
