Why Your Business Needs Mailchimp Email Marketing
In today’s digital world, it’s more important than ever that your business takes advantage of email marketing. That starts with using a great platform—and Mailchimp email marketing is the industry standard. Whether your company has only a handful of email subscribers or you’re messaging to thousands, Mailchimp has got your back. Here, we’ll explore why this powerhouse platform is the best way for you to win more business.
Email Marketing Is Still King
Email has been in use for more than 50 years (if you can believe it). Over that time, usage has skyrocketed. An estimated 3.9 billion users actively check their email every single day. Plus, according to MarketingSherpa, 72% of consumers say they prefer communicating with companies through email. In fact, 61% say they like receiving weekly promotional emails from brands they buy from—and 28% want them even more frequently.
And you can’t argue with the results of quality email marketing. Email has an ROI of 4,200%—that means for every $1 you spend, the average return is $42. And despite the popularity of social media, email marketing is 40 times more effective at acquiring new customers than Facebook and Twitter combined according to the IDC.
While email can be as simple and personal as it was back in the day, now it’s so much more. Yet many companies still don’t devote adequate resources to this hugely profitable marketing tool. Only 10% of companies have even a single dedicated email marketing employee. With the potential profit to be made—and minimal risk and investment needed—it’s irresponsible not to have a game-changing email marketing strategy.
How Does Mailchimp Email Marketing Work?
Thanks to companies like Mailchimp, taking the first steps in developing an email marketing strategy is easier than ever. So what are all the features and tools available in its arsenal? Let’s dig into Mailchimp email and explore how Mailchimp works and the ways your business could benefit.
Customizable Email Designs
Mailchimp’s primary interface for designing email messages is graphics-based and highly intuitive. Even if you’re new to the world of email design, it’s simple enough for anyone to get started. You can start with a pre-designed template, then tweak it to your specifications.
If you want to get more technical, Mailchimp email is also coder-friendly. Fine-tune your design down to the smallest detail with HTML. Every pixel is available for editing.
Once you’ve got your email looking the way you want it, the next step is making sure it works. Use Mailchimp’s testing capabilities to see how your message looks across platforms. Preview your work on desktop, mobile, and even different email software. Your readers will never have to see a wonky message with awkward formatting.
Automation and Segmentation
To level up your email marketing campaign, use the same design software to create powerful automated messages.
- Create a welcome series for new customers to educate them on your brand story.
- Remind them when they’ve left something in their shopping cart.
- Or reward them when they’ve become a frequent patron of your business. The possibilities are endless.
Another way to succeed with Mailchimp email is to target your messaging at certain segments of your audience. Create sub-sections of customers who are interested in the same things and send an email specifically for them. Not only will it feel more personal, but it will also be more relevant—and more powerful.
Mailchimp Email Metrics and Reporting
Want to know if your messages are working? Check the metrics. With Mailchimp email, you’ll always know what your performance is. Discover who’s opening and clicking your messages. You can also see trends, demographics, and predictions. Plus, once you’ve sent a few, you can compare message performance over time. Dive deeper with A/B testing and see how Mailchimp can help improve your customer communication.
With everything we’ve already mentioned, Mailchimp email is already a great platform. But that’s not all it has to offer. Here are a few other key features you might find beneficial.
Websites and Landing Pages
If you don’t already have a place on the internet for your business, Mailchimp can help with that. It will enable you to design a site or landing page that matches your style. That way, you’ll have a place for your customers to keep coming back.
Build your list with a customized Mailchimp email address collection form. Since it’s from Mailchimp itself, the data goes directly to your account with no hassle. This makes it fantastically simple to gather new leads. Plus, use these features to collect other customer feedback. Be creative!
Integration With Other Crucial Platforms
While Mailchimp itself is a powerful program, your business may require other tools to run properly. If so, don’t worry. Mailchimp integrates with tons of other platforms—including Google applications, Etsy, PayPal, most major social media sites, and more.
Tutorials and Customer Service
With all of these tools at your disposal, the learning curve might look daunting. Thankfully, Mailchimp has customer service via chat and enough tutorials to get you through the basics. And because they’ve been around so long, you can find Mailchimp help all over the Internet. You’re never completely on your own with this platform.
Sales Planning and Mapping
Want to send certain emails based on how your customers are shopping? With Mailchimp, you can map out your sales funnel and plan your email marketing to match. Use conditional programming to direct customers from one bucket to another. That way, you can get even more specific with your targeted messaging—and customers will appreciate the personalized experience. (Just don’t tell them it’s a computer, and they’ll never know.)
Easy to Start, Difficult to Master
Like your favorite games, Mailchimp email has a pretty straightforward mission: to help you design professional messages. However, like those same games, it can be challenging to utilize Mailchimp to its fullest potential.
Want a few ringers on your team? Email Broadcast is a squad of Mailchimp experts who have been working with Mailchimp (and Mailchimp alternatives for years.) We’ll have your back for everything from design and content to coding and programming. Contact us for a free 20-minute consultation and see how we can help you leverage Mailchimp to win more business.