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State of Email Marketing

20 Email Marketing Facts Every Business Owner Should Know


  1. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Statista
  2. There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. Statista
  3. 99% of email users check their inbox every day, with some checking 20 times a day. OptinMonster
  4. 78% of marketers in 2020 said email is important to overall company success, compared to 71% in the previous year. Litmus
  5. 78% of marketers have seen an increase in email engagement over the last 12 months. Not Another State of Marketing
  6. Email has an ROI of 4200%. For every $1 you spend on email marketing, you can expect an average return of $42. Campaign Monitor
  7. The lifetime value of customers acquired through email is 12% higher than average. (Twitter is 23% lower than average.) Custora
  8. Email marketing produces 174% more conversions than social media. Campaign Monitor
  9. 66% of consumers have made a purchase as the result of an email they received, while only 20% have made a purchase as a result of Facebook, and only 6% as a result of Twitter. Optinmonster


iphone screenshot mail marketing facts


  1. At least 50% of all emails are opened on a mobile device first. Campaign Monitor
  2. Nearly 50% of people will delete an email if it’s not optimized for mobile. OptinMonster
  3. Mobile email traffic is more valuable than desktop clicks. Over the last year, email conversion rates (purchases) rose as much as 70% for mobile email, while desktop conversion rates were slightly lower. Campaign Monitor
  4. Yet nearly 1 in 5 email campaigns is not optimized for mobile. SuperOffice
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  1. 74% of Baby Boomers think email is the most personal channel to receive communication from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. Bluecore
  2. More than 8 out of 10 people will open a welcome email, generating four times as many opens and 10 times as many clicks as other email types. GetResponse
  3. Shoppers spend 138% more when marketed through email, as compared to those who do not receive email offers. Campaign Monitor
  4. Open rates for personalized emails average 188%, compared to 12.1% without personalization. Statista
  5. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Campaign Monitor
  6. 77% of ROI comes from segmented, targeted, and triggered campaigns. DMA
  7. B2C marketers who take advantage of automation (including everything from cart abandonment programs to birthday emails) have seen conversion rates as high as 50%. SnapApp

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