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State of Email Marketing

20 Email Marketing Facts Every Business Owner Should Know


  1. The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Statista
  2. There are over 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. Statista
  3. 99% of email users check their inbox every day, with some checking 20 times a day. OptinMonster
  4. 94% of respondents say email is in their top 3 most effective marketing channels. Litmus
  5. 37% of brands are increasing their email marketing budgets. Hubspot
  6. Email has an ROI of 4200%. For every $1 you spend on email marketing, you can expect an average return of $36. Litmus
  7. Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Statista
  8. Email marketing drives more conversions than any other marketing channel, including social and search. Monetate
  9. Email is 40x more effective than social media for customer acquisition. McKinsey
  10. When it comes to customer retention, 80% of business professionals believe that sending emails keeps customers around for longer. Hubspot



  1. A majority of email views come from mobile devices (41%), followed by desktop (39%). Hubspot
  2. Launching a mobile-responsive email can increase unique mobile clicks by 15%. Mailchimp
  3. Yet nearly 1 in 5 email campaigns is not optimized for mobile. SuperOffice
  4. 59% of Millennials primarily use their smartphone to check email, while 67% of Generation Z scans their inbox on mobile. Bluecore


  1. 74% of Baby Boomers think email is the most personal channel to receive communication from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z. Bluecore
  2. More than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks as other email types. GetResponse
  3. 50% of people buy from marketing emails at least once per month, while 59% of people say that marketing emails have influenced their purchases. Salecycle
  4. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Campaign Monitor
  5. Automated emails generate 320% more revenue than non-automated emails. Campaign Monitor
  6. QA, A/B, and spam testing your emails leads to higher ROI. Enjoy up to a 28% higher return when you put testing to work for your email program. Litmus

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