Rescuing the Rescuers: Zoo Faces Cash Crisis in Wake of COVID-19

It goes without saying: the economic impact of the coronavirus pandemic has been far-reaching. Businesses worldwide have experienced COVID-related disruptions—some of which are less obvious than others. ZooMontana can attest to as much.

As a non-profit Zoo and botanical garden, ZooMontana’s 70-acre wildlife park in Billings, Montana, does not receive public tax support. Instead, its operating expenses are covered primarily through admission sales and fundraising events. That’s why last year was particularly difficult—and why ZooMontana could use a little help in 2021.

The Zoo was forced to cancel its premier fundraising event, A Wild Affair, in 2020. This year, however, the gala will go on! A Wild Affair will be held on August 13 at ZooMontana. Limited to only 150 guests, this elegant evening includes a strolling cocktail hour through the Zoo, dinner, silent and live auctions, plus memorable animal encounters.

Together with ZooMontana, Email Broadcast is committed to ensuring this year’s event is wildly successful—so much so that our own Dara Gibbs recently offered to make the 1,000-mile round-trip trek from her home base in Idaho to visit the park in Billings. Gibbs, vice president of client services at Email Broadcast, showed up to shoot a live interview with Jeff Ewelt, ZooMontana’s executive director. Watch the video to find out the top five things Zoo fans should know about A Wild Affair, as well as why this Zoo is so special and what the community can do to support it.

At Email Broadcast, we thrive on wild ideas like Dara’s. We take the phrase full-service email marketing seriously and go to great lengths to help our clients achieve outstanding results. To see for yourself, check out our Customer Stories and learn more about how our 20+ years of email marketing campaign management can help you:

  • Acquire new customers that you’re currently missing.
  • Delight your audience with our fresh content ideas.
  • Have a beautiful email design that you’re proud of.
  • Leverage the awesome power of automation.
  • Use email in unexpected ways you’ve never considered.
  • Take your business to the next level with results that actually matter.


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