Solar Company Wants to Save the Planet—and Increase Sales
Synergy Power is one of the leading solar system companies in Northern California’s Bay Area. From San Jose to Stockton, Oakland to Altamont Pass, they serve both homeowners and businesses with cutting-edge technology and stellar service.
Whether it’s their 15+ years in business, their NABCEP certified electricians, their elite installers, their researched and reliable quotes, or their amazing product, customers love them. They received Yelp’s 2019 “People Love Us on Yelp” Award, and continue to get a steady stream of five-star reviews across multiple platforms. They’re keeping California green—and powered—to great success.
They Were Doing Okay on Their Own
Even before they’d partnered with Email Broadcast, Synergy Power knew they could generate sales and trust with email marketing—which is why they made a point to manage a campaign on their own. They’d created an automated “sales funnel” series, a customer-onboarding series, and were sending regular broadcasts to their base using a standard Mailchimp template.
While they were doing okay, they had a hunch they could yield better results with some expert help. That’s when they started looking into it and found Email Broadcast. After a few sunny conversations, together we decided we were a good fit for partnership. So we got right to work.
When we first ran an audit of their email marketing campaign, we noticed a couple of things. They’d obviously done their research and had the technical aspects down—but key artistic elements were missing. Most people don’t realize what a custom template, compelling copy, fanatical editing, superior design, and mobile responsiveness can do for their bottom line. But we’ve seen what can happen with some skillful support. We were confident we could take Synergy Power’s marketing strategy to the next level.
Putting a Power Plan in Place
Synergy Power had three primary goals when they began working with us:
- Increase solar and backup-battery sales.
- Rehaul their automated sales funnel series.
- Implement a “start small” plan with the intent of growing their email campaign should initial efforts prove successful.
To help the company reach their goals, together we decided Email Broadcast would overhaul their existing automated sales funnel series and take over their monthly broadcasts. Here’s our strategy:
- Create consistent brand awareness, using their knowledgeable-but-playful voice and a beautifully branded custom template.
- Educate consumers on the benefits of going solar (specifically, the benefits of going solar with Synergy!).
- Speak to buyer motivations with targeted and segmented broadcasts—whether they be homeowners’ desires to keep energy costs down, or businesses’ plans to keep their carbon footprints low.
- Highlight buyer testimonials and case studies.
Since solar tax credits were set to decrease substantially by the end of 2019, we made federal subsidies the focus of the first broadcasts (from October through December of that year). We also emphasized the importance of battery backups as a way to prevent power outages during PG&E’s “rolling blackouts” and help customers get completely off the grid.
What a “Small Start” Can Do
Email Broadcast’s overhaul of Synergy Power’s sales funnel series has yielded incredible results. With hundreds of automations going out every week, they’ve had monthly open rates as high as 100% (yep, you read that right) and click rates as high as 18%—both outstanding.
Plus, as we continue to work with their growing audience, we continually test and refine content. That way, we’re always improving, and even long-time followers get value out of messages every month. It’s great customer service at its best.
Shining Brighter Every Day
Not only do they have great rates on their sales funnel series, but due to their successful growth and sales impact through email marketing, they’ve enlisted Email Broadcast to do even more.
We reworked their existing automated email series to onboard existing customers who’ve committed to a purchase. And we created several key follow-up series that remind customers of annual maintenance and their solar anniversaries. These new series are shining additions to their customer communications and they accomplish the following goals:
- Streamline customer communications.
- Stay top-of-mind, even years after an initial purchase.
- Provide customer education to keep readers informed.
- Continually build faith in Synergy Power as an industry leader and trustworthy business.
- Capture repeat sales.
A Surge of Success
Synergy Power and Email Broadcast recently celebrated five years of partnership… and there’s no sign of it slowing down. In fact, we had an opportunity to put our email efforts to the test—and they passed with flying colors.
In 2023, new legislation in California meant a huge change in electricity reimbursement prices was incoming. Thanks to some well-timed and high-quality email marketing, we were able to encourage a surge of potential customers into finally committing to solar. That way, they could be grandfathered in under the old system (and get more cash back for their extra electricity).
It was so successful, Synergy Power booked a full year’s worth of work in just three months! This simply wouldn’t have been possible without our partnership.
You, Too, Can Light up Your Audience & Increase Sales
If you’re looking to get off the grid and do your part to save the planet in the Bay Area, contact Synergy Power. If you’re looking to uplevel your marketing, contact us. We’d love to help you “save energy” with a full-service email marketing campaign that delights your audience and boosts your bottom line. Don’t let another day go by—talk to us today!
How It Works
Transform your email marketing in three easy steps:
Book Appointment
We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.
Review Proposal
After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.