PetHub Named Email Broadcast’s Customer of the Year!
In 2010, Tom Arnold—former Microsoft employee, passionate entrepreneur, author, and “pet parent”—launched PetHub with the mission of improving the dire “Return to Owner” statistics on lost pets in the United States. Nearly a decade later, the company boasts a modern pet identification system with the first-ever patented QR code ID tag, a 96% animal recovery rate, and a host of other great resources for pet owners.
Strategy First. Always.
When PetHub first met with Email Broadcast they had specific goals in mind to grow their business:
- Increase signup rates.
- Build a strong brand image and story to boost audience engagement and loyalty.
- Get readers to open and click.
One of the most important things we do with new clients at Email Broadcast is to develop a comprehensive email marketing strategy for their businesses. We’ve been doing this email marketing thing for a long time—and we know how to get great results.
Broadcast and Automation Frequency
In PetHub’s case, we decided to send monthly messages to promote services, educate readers, and provide genuinely useful information for pet owners. We also crafted an automated series of emails in the company’s playful, pawsitive, pun-filled voice to go out when visitors sign up for a free PetHub account on the website. Each automated email serves a different function:
- Welcome new members and remind them to collect their free pet ID tags.
- Outline the benefits of membership and promote paid premium accounts.
- Explain how “Lost Pet Scan Alerts” work for premium membership holders.
- Provide a useful “Lost Pet Checklist” and information about PetHub’s “Lost Pet Amber Alert” poster service.
- Explain PetHub’s mission and offer a discount coupon for those still digging under on the fence about paid service.
Has the strategy worked? Yes! PetHub’s list has grown from roughly 87,000 to 240,000 (275%) in a year, their welcome series goes out to an average of 14,000 new readers every month, the average open rate for the “scan alert” email alone is 61%, and automation click rates have been as high as 5%.
What’s more, we’re thrilled to announce that they’ve been named Email Broadcast’s Customer of the Year 2019! Why? PetHub is a tremendous pleasure to work with. Not only have they seen huge growth, but they believe in the power of email marketing and they trust us to do what we do best: handle all aspects of their email marketing campaign while they focus on serving their growing community, providing excellent products, and keeping pets safe. As far as we’re concerned, that kind of commitment and partnership deserves an award. Everyone’s tails are wagging.
What Our Customers Are Saying
“Working with the Email Broadcast team has been a fantastic experience. Not only are the emails they produce for us simply gorgeous (and SO on point with our brand and voice!), we just love the flexibility and functionality of the templates they’ve created—finally we have continuity with email marketing and website experience.
From the moment we started working on projects with them, we knew we were in great hands, and we LOVE the incredible communication and guidance Email Broadcast maintains with us—their process is exemplary and the team is crazy fun and super talented. They work so hard to know us, understand our needs, and build fabulous content for our customers that helps PetHub reach its business goals.”
—Lorien Clemens, Director of Marketing, PetHub
How It Works
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Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
Book an Appointment
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