Pavement Company Finds Road to Success With Email Marketing
Pavecon is a premiere facilities maintenance services contractor operating from eight regional offices strategically located throughout the South. Their firm foundation in high-quality service and strong values resonates with their customers—and now they send their respected paving contractors virtually everywhere in the United States.
Whether you need to do some maintenance on your driveway or re-pave 15 storefronts across five states, Paveon wants to be the nation’s one-stop shop for facilities maintenance.
Their Email Marketing Was Full of Potholes
Word of Pavecon’s integrity and quality service spread far and wide, and their business grew… but mostly through repeat and referral business. Plus, their customer contacts list often went untouched. They knew they needed to be more proactive in their digital marketing—especially growing and communicating with their customer base.
Laying the Groundwork
These two specialists became Pavecon’s dream team. They took a hard look at the state of their digital marketing and began to formulate a plan that could turn their cobbled campaigns into a smooth new customer communication machine.
A Firm Foundation
As part of Pavecon’s top-down marketing overhaul, Email Broadcast’s plan for their email marketing success had a few key elements:
- Lead Development. With a rock-solid SuperCollector™ to draw in visitors to their website—and an automated email series to follow up—Pavecon would begin collecting new leads that had previously been missing from their sales funnel.
- Customer Communication. A monthly email message would then keep Pavecon in contact with current leads and existing customers. By sending quality messages that people actually want to read, Pavecon would stay top of mind and continue to build their customers’ trust.
- Sales Funnel and Thought Leadership. With twin goals of educating existing customers about their other services and creating a clear step-by-step journey, we would be able to recapture business that might otherwise have fallen through the cracks.
The Rubber Hit the Road
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How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.