Luxury Furniture Company Discovers One-of-a-Kind Email Marketing Solution
The way you furnish your home says something about who you are. And if you’re looking for high-end furniture, you want to make sure it makes a unique statement… not that you buy your furniture from the same place everyone else does.
When artist and fashion advertiser Katherine Snedecker moved with her husband from New York City to Dallas, Texas, she fell in love with western details. “Luxury rustic modern” became the design goal for her new home… but when she went looking for pieces to fill out her vision, she found it was a rough ride. She wanted to innovate and incorporate Old West elements with bold designs, but finding all the pieces to pull off this look was a challenge.
That’s why Katherine created The Arrangement—a high-end furniture store where she curates this aesthetic with custom, one-of-a-kind pieces from around the world. She also lends her expert design eye to her customers to create stunning rooms that ooze western luxury. With tactile elements like leather, hide, wood, metal, and stone, her designs blend casual, down-home comfort with top-of-the-line elegance.
They Needed to Rein In Their Email Marketing
It’s a lot of work to pull together the right custom pieces that will fit the unique stylings of The Arrangement. Katherine often found herself too busy roaming the open road to run her business and manage their email marketing. They wanted to send messages that reflected the unique voice and style of The Arrangement—and they also wanted to be able to delegate someone to haul that load for them. But who could they rope into this task?
Adding Email Broadcast to the Herd
When they found Email Broadcast, a full-service email marketing agency with the customization capacity they needed, Katherine was able to hand off the reins of The Arrangement’s emails to the true professionals. We promised to take on Katherine’s vision and apply it to gorgeous, custom email marketing that would keep her customers in the loop—while never compromising on voice. That way, Katherine could focus on finding those one-of-a-kind pieces… and we could create an email marketing campaign that would be true to her western luxury roots.
Driving Sales with Custom Email Marketing
Our goals for The Arrangement’s new email marketing campaign were simple:
- Increase lead follow-up. With a carefully crafted automated email series, we would make the process of following up with prospects completely hands-free. Potential customers would hear the story of The Arrangement, grow familiar and comfortable with the brand, and discover the stunning design aesthetics curated by Katherine herself—without having to lift a finger.
- Delight customers with valuable, meaningful content. Monthly email messages would keep customers thinking about their home furnishings and provide a little extra luxury in their inboxes—courtesy of The Arrangement.
- Drive new business around events. By staying top-of-mind with their customers, The Arrangement would be able to communicate with their customers about special events, exclusive private sales, and other fun opportunities.
With these goals in mind, we were chomping at the bit to start creating custom email marketing to showcase The Arrangement’s brand to their list of contacts.
We Lassoed Some High-Quality Results
By channeling Katherine’s voice and vision—and supplying quality custom email marketing designs—The Arrangement’s messaging has shown impressive results. Their automations have open rates up to 73.8% with up to 24.2% click rate. Monthly broadcasts are equally eye-catching, with open rates up to 38.2% and 3.5% click rates. Their customers love seeing The Arrangement’s vision in their inboxes.
Want Us to Wrangle Your Business’s Email Marketing?
How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.