Law Firm Wins Big With Email Marketing
Being in debt is something that many Americans experience… but when you’re overwhelmed with bills, it can feel intimidating and isolating. You might feel pressured to figure it out all by yourself—even when you don’t know what to do.
But you don’t have to do it alone. Loan Lawyers, a debt law firm located in Fort Lauderdale, Florida, has made it their mission to do things differently for their clients. They don’t leave you feeling trapped in your debt or convince you to use a one-size-fits-all bankruptcy plan (like many of their competitors). They come alongside their clients, provide honest and comprehensive legal advice, and go to court on their clients’ behalf to get the best resolution to their consumer debt problems.
They Had Some Objections With Their Email Marketing
Although the Loan Lawyers team is comprised of legal experts, they didn’t have that advantage with email marketing. They were doing their best on their own to share their mission with people who needed help. But after trying a few different marketing strategies on their own, they realized they weren’t getting the traction—or the ROI—they wanted. Sending mailers, improving their internet presence, and doing their own digital marketing wasn’t enough.
They wanted to capitalize on their best-performing marketing strategy—referrals to friends and family by previous clients—so they tried a few email marketing campaigns. Unfortunately, without the expertise of someone in the industry, they weren’t getting a great response.
Then, when the COVID-related government moratorium on evictions was coming to a close, Loan Lawyers realized that a lot of people would need to reconcile their debt problems—fast. They needed to get their message of strong representation out there. That’s when Loan Lawyers decided to get help with their marketing.
Seeking Better Representation
Part of their plan for improving their overall marketing was to investigate and create a StoryBrand for their business. They talked to a number of StoryBrand experts and developed a custom brand script, which would become the foundation for their marketing. Now, all they needed was to get that pitch into the hands of potential clients.
That’s when they found Email Broadcast and founder and CEO Ken Mahar, a fellow StoryBrand believer. We showed them how applying StoryBrand expertise to the world of digital and email marketing could boost their signal and share their message with more people in need of debt resolution in the South Florida region.
We Created a Strategy for Success
Together, we developed some concrete goals and strategies for the Loan Lawyers crew:
Goal #1: Capture new opportunities. We would leverage Email Broadcast’s experience and expertise to generate a lead magnet for the Loan Lawyers website that readers would actively want to engage with—and then use this across all their digital platforms.
Goal #2: Market to lead captures. When readers engaged with the Loan Lawyers content, they would be led through a tailored, targeted, automated sales funnel. These messages would guide leads through an educational series that would build trust, lower barriers, and bring them to conversion.
Goal #3: Market to past customers. Because word-of-mouth works so well for their audience, we would foster long-term relationships with clients by staying in contact with them through monthly email broadcasts and more.
With this game plan, we were positive that we could pull off a win in the trial of digital marketing.
The Verdict Is In…
And it’s a big success! Their six-message automation series sees open rates up to 52% and click rates as high as 8%. The monthly email broadcasts boast strong numbers as well, with open rates up to 28.1% and click rates at 1.2%. Plus, with our dedication to continual improvement, we already have a few more strategies in mind to bolster these rates even higher.
You Can Win Big Too
How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.