Ivan Smith Furniture Finds Value in a Dedicated Email Team
After six months, Ken checked in to see how things were going with their in-house plan. It turned out, they had bitten off more than they could chew. With no one in their corporate office dedicated to handling their emails, deadlines were getting missed and the quality of the campaigns was suffering. Ultimately, we teamed back up and have been happily working together ever since.
- A great welcome message to new in-store and online shoppers that has open rates in the high 40s with a 5+% click through rate,
- Monthly broadcasts relating the latest promotion where Email Broadcast lends a creative hand in shaping the events
- Public service announcements where Ivan Smith shares its latest community involvement
- An automated message informing consumers they have a refund coming due to an unused protection package
- An evergreen private anniversary sale sent to each person who purchased a year prior.
Ivan Smith Furniture has come to realize that getting people on the email list is just the beginning. You then have to provide reasons to stay – namely engaging personalized content worth reading.