Dermatology Practice Wants to Boost Their Business
In 2012, Drs. Julia Carroll and Sonya Cook opened a state-of-the-art dermatology clinic in an upscale Toronto neighborhood. With their emphasis on ethical, natural cosmetic treatments and procedures, and their uncompromising excellence, they quickly became one of Toronto’s leading cosmetic medicine boutiques.
You may recognize Dr. Carroll from her appearances on “The Morning Show” and in other media outlets—like Elle Canada and Buzzfeed. She’s Toronto’s go-to physician for her mastery of all things skin, routinely talking truth about sun safety, melasma, cancer, and the aging effects of sugar consumption. She’s also president of the Canadian Association of Aesthetic Medicine.
They Needed to Care for Patients, Not Worry About an Email Campaign
Compass Dermatology has been a client of Email Broadcast since 2014. When they first contacted us, the doctors were no strangers to smart marketing practices. Yet as business increased and their list of email addresses grew, they found they didn’t have the time or energy to build a successful email marketing campaign on their own. Their resources and expertise were better spent focusing on patient satisfaction, cutting-edge equipment and techniques, and a welcoming environment.
A Prescription Was Given
After a thorough assessment, our Email Broadcast team camp up with a strategy to engage their existing readers and invite new ones into the fold, using the doctors’ uniquely playful, professional voice throughout messages.
In short, we determined we would:
- Create a compelling and stylish SuperCollector™ with a monthly giveaway to entice web visitors to become subscribers.
- Develop a warm and inviting welcome series to introduce new list members to the Compass team of dermatologists, their facilities, and the services they provide.
- Create a real-time trigger message to celebrate patients with a $50 gift certificate before their birthdays.
- Send monthly broadcasts to inform subscribers of the up-and-coming trends in aesthetic medicine, announce offers and promotions, and notify the monthly giveaway winner.
Results You Can See
It may not have happened overnight, but we kept working at their voice until we’d nailed it. Now our two teams work together seamlessly—engaging and educating readers with fun, genuinely useful content that’s compliant with Canada’s strict medical marketing and anti-spam laws.
Open rates averaging
Click rates averaging
Compass Dermatology’s automation series has open rates averaging 95% and click rates averaging 51%—incredible when you consider the combined medical and beauty/cosmetic industry averages: 19% open rates and 2.2% click rates.
As Email Broadcast continues to build captivating messages for Compass Dermatology’s monthly newsletter, their medical practice keeps growing. We’re thrilled at the news of their recent expansion, a clear testament to the doctors’ commitment to excellence, natural beauty, savvy marketing methods, and—most importantly—their loyal patients.
What Our Customers Are Saying
“My experience with Email Broadcast has been excellent since we started together in 2014. They really get ‘our voice’ which helps in communicating our message. As a small operation, the ability to outsource this aspect of our marketing has meant consistent messages with great feedback from patients.”
—Dr. Julia Carroll, Compass Dermatology
Grow Your Practice
If you’re curious about how you, too, might achieve such beautiful results and grow your business with email marketing, book an appointment. We promise—consultations are painless with zero recovery time.
How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.