AAACEUs Gains Maximum Reach With Their Audience
AAACEUs is an online provider of continuing education for credentialed healthcare professionals. The company offers a huge catalog of high-quality, online, and on-demand courses across a wide range of topics and disciplines. Their courses are pre-approved by licensing and certification commissions, available 24/7, and offer immediate certification upon completion of course exams and evaluations. They even support large groups and companies with corporate accounts.
When AAACEUs hired Email Broadcast to handle their email marketing, they knew that email marketing—when done correctly—was a great way to grow their business. What they needed was for us to communicate their brand and product in a relatable, compelling way. They looked to us to help them share their story of impeccable customer service and premium course offerings, while also taking their audience on a journey through the process.
• Case managers
• Rehab counselors
• Disability managers
• Nurses
• Addiction counselors
• Substance abuse counselors
In order to reach ALL those providers with every email we write, it’s critical that we find their commonalities, craft messages with just the right tone, use appropriate terminology, mine the needs of the entire group, and present genuinely useful and relevant content in the way AAACEUs’ readers want to read it.
Here’s the thing about audience: They should always feel understood.You wouldn’t talk to a team of molecular biologists in the same way you’d talk to preschoolers. “Hey, big boys and girls! Did you know your growing bodies are made up of teeny tiny building blocks called ‘cells’?”
What does that journey look like? It looks like automation email for every step of the process, written with the readers in mind, in a way they can feel seen and heard. The emails:
- Guide clients through the maze of courses and certifications, even giving away a free course (and credits!) to new list members.
- Outline AAACEUs’ dedication to great customer service.
- Break down pricing options.
- Invite feedback from users.
- Help busy professionals complete their online profiles with ease.
- Send important reminders.
- Answer frequently asked questions.
As experts in this business of email marketing, we know just how important it is to understand and speak directly to your audience. Like breathing, it’s what we do—and you should be doing it too.
And how AAACEUs speaks to their audience of healthcare professionals, from case managers to addiction professionals and everything in between, through email marketing is proving very successful. They use monthly messaging to introduce new courses and training programs to help advance careers, new features in online continuing education, announce sales, provide renewal information from the licensing and certification commissions when deadlines approach—as well as the most affordable and efficient ways to renew. AAACEUs also uses its messaging to celebrate their customers during important days such as National Nurses Week and National Case Management Week, which were both created to show appreciation for the hardwork and dedication of these incredible healthcare professionals.
The monthly messaging is on target. How do we know this? We see thousands and thousands of healthcare professionals and healthcare agencies open and click on each and every message the continuing education company sends. The engagement rates are still increasing! And every time a message launches, there’s a spike in web traffic.
It’s not only about the monthly messaging though. Through multiple automation series, AAACEUs is able to give a warm welcome to new subscribers and offer added value, such as reminders when their individual licenses and certifications are about to expire, and other very customized messaging series that connect with the customer exactly when and where the message proves to be most beneficial. The engagement numbers for these messages are through the roof!
If you find yourself nodding your head and thinking “Yes! That’s just what my business needs,” it may be time for you to give the experts at Email Broadcast a call to explore what email and digital marketing tactics would best help you achieve your business goals. From full-serivce email marketing (where we take everything off your hands) to cold email outreach (to help you connect with thousands of potential customers) to SEO blog services to increase your website traffic, we offer proven services to help you grow your business. Plus, you’ll gain a dedicated and passionate team of email marketing experts who will become a part of your own internal team—that’s just how much we care.
What do you need to do to get started? Schedule a free 20-minute consultation with us to discuss your business and how we can help. We’ll dig in from there.
How It Works
Transform your email marketing in three easy steps:
Book Appointment
We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.
Review Proposal
After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.