Melfred Borzall dug deep and uncovered a treasure trove of sales conversions

Furniture Company Wants Customers to Get Comfy With Great Deals

 

Gone are the old days of furniture shopping. You no longer have to visit stuffy showrooms with limited selection (and that musty leather smell). Forget about dealing with pushy salespeople who raise prices just to boost their commission. Find a new piece that fits your budget and style… all from the comfort of your old recliner.

Welcome to the 21st-century furniture shopping experience.

Furniture Extreme is an Ashley Furniture retailer located in Calgary, Alberta—but you don’t have to make a house call to see what they’re all about. They bring more than 50 years of experience right to your computer screen. Chat with the experts and get the best for your home. Plus, with everyday low prices (up to 50% off competitors’ mark-ups) and easy delivery and setup options, you can redo your whole house for less. As customers say, the only reason you’d buy furniture elsewhere is if you didn’t know Furniture Extreme existed.

THEIR MARKETING DESIGN NEEDED AN UPDATE

Unfortunately, that was the problem. They were able to get some of that “wow factor” digital marketing success from social media, but it didn’t provide them the visibility they wanted. It wasn’t for lack of effort. Their Rube Goldberg machine video racked up hundreds of thousands of views on TikTok—but it just wasn’t driving traffic to their website. They needed more than the latest fad videos to grow their list and make their hybrid e-commerce business model fly.

They Found the Missing Piece

Let’s set the stage: Las Vegas, January 2016. Furniture Extreme representatives attended a presentation by Email Broadcast’s Ken Mahar, who taught them the value of email marketingand they were hooked. This was the key to growing their customer base, increasing engagement, and keeping their products top-of-mind. They met up with Ken after the conference and became fast friends with the similarly digitally-minded CEO.

Afterward, Furniture Extreme did their best to implement the strategies they learned from Ken on their own business. Before long, however, they found their way back to Email Broadcast. While they might be experts at selling furniture at a great price, they weren’t experts in email marketing. They knew they needed help if they wanted to grow that aspect of their business.

A Floorplan for Success

Ken and the rest of the Email Broadcast team were more than ready to provide that expert advice. Our main goals with Furniture Extreme were to create a streamlined, automated system of gathering new clients and fostering customer relationships. To kick things off, we created a SuperCollector™ with an irresistible offer—the chance to win a $5000 room makeover. This turned website visitors into contacts.

To maintain those new relationships, we also proposed an automated follow-up series that promoted the best values of Furniture Extreme. That, coupled with compelling monthly content and seamless integration with their other digital platforms, created an email marketing plan that sparkled and shone like an elegant accent mirror.

You Might Want to Sit Down for This

It was a flawless design—and customers flooded the digital showroom. Their broadcasts have seen open rates as high as 29.60% and click rates at 6.60%. Even better, their automation series that opens the door for recurring shoppers has open rates as high as 83% and click rates at 14%. The numbers don’t lie; this is the place Furniture Extreme customers want to hang their hats.

What They Are Saying

“Email Broadcast has been nothing but smooth to work with. They’ve taken the time to make sure that all of our messaging is not just on-brand but also helps us get closer to our long-term and short-term goals as a company. Something that would otherwise require hours of tedious work each week now requires much less, meaning we can use that valuable time to grow other parts of our business. Most importantly, it’s easier than ever for us to build relationships with customers by expressing our gratitude for their business and loyalty.”

—Tom Rydquist, Head of Media at Furniture Extreme

Make This House Your Home

If you’re interested in trading your marketing strategies for something more on trend—that will yield fantastic results for years to come—you’ve found the right place. Take a seat, get comfy, and let us bring the world to you. 

How It Works

Transform your email marketing in three easy steps:

Book Appointment

We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.

Review Proposal

After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.

Win More Business

This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.