Forma Furniture Creates Sustainable Profits

Email marketing makes your clients feel special.

In the foothills of Colorado is the family-owned-and-operated Forma Furniture. They are the region’s premier retailer of Contemporary and Modern Home Furnishings.

To establish a relationship with prospective clients, online and in-store, Email Broadcast developed a series of messages that tell customers the story of Forma and what makes them so special–like how they choose North American manufacturers and ensure their employees are certified by the Sustainable Furnishings Council.

These email mini-series develop trust between Forma and their potential buyers, eventually leading them to make a purchase. And when it comes time to purchase, customers are confident they’ve made the right choice.

The email campaigns we set up do more than just inform prospects; they engage them.

The January 2014 message we launched, promoting Forma’s largest annual clearance event, yielded the highest open rate in their email marketing history. They literally cleared their showroom floors, and it was a couple of weeks before they were able to rebuild their inventory.

Those results speak volumes about what email can do for a furniture business.

How It Works

Transform your email marketing in three easy steps:

Book Appointment

We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.

Review Proposal

After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.

Win More Business

This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.