Customer Experience Firm Cracks the Code to Digital Marketing
As shoppers, we have certain expectations when purchasing a good or service… Did I find what I needed? Was I treated kindly? Was I offered help? How was the checkout process? When these elements run smoothly, we’re likely to return and even recommend these businesses to others.
IntelliShop is a customer experience (CX) and advisory firm that is headquartered in Perrysburg, Ohio. They partner with leading national brands across all types of industries (think Disney, Kia, Jack-in-the-Box). Through various intel strategies—mystery shopping, reputation management, compliance audits—IntelliShop evaluates businesses’ CX. They help them uncover how their customers are truly experiencing their business and use that information to build action plans for improvement. That way, companies are putting their best CX foot forward. As IntelliShop’s website says, “Experience Is Everything.”
They Needed a Turn-Key Digital Solution for Their Shopping Bag
While IntelliShop was consistently sending out emails, they weren’t seeing the increases in prospects they were hoping for. The objective of attracting potential clients and converting them into paying customers was not panning out. They were ready to exchange their XS digital approach for an XXL solution.
Experiences Come Together
IntelliShop decided to seek out an experienced digital marketing company to help promote their CX solutions, attract new customers, and grow their business. That’s when they added Email Broadcast to their shopping cart of marketing solutions. Together, we identified four key goals:
- Create an influx of prospects. There’s no better way to gather email addresses of potential customers than our SuperCollector™. We created appealing pop-ups (mobile and desktop) and static forms that include a value-added offer to entice visitors to opt in.
- Develop effective email automation. An automation series saves time and money while also boosting conversions and sales. We built a targeted welcome series that automatically moves prospects through IntelliShop’s sales cycle.
- Engage prospects on a regular basis. To keep IntelliShop top-of-mind, we developed a plan to send monthly email messages. These branded and attractive messages contain valuable information that invokes trust and connection.
- Promote social proof reviews.These days, reviews are king. To capitalize on IntelliShop’s great reputation, we created an additional automated message encouraging clients to leave positive reviews.
Shop-Til-You-Drop Kind of Results
A Positive Experience
–Greg Dale, VP of Global Business Development at IntelliShop
Take Your Digital Marketing from “Just Browsing” to “Ready to Buy”
Are you ready to move to the front of the line with your digital marketing? As an experienced full-service marketing firm, we’ll help you take your sales to the next level. Schedule a free consultation with us today to learn more.
How It Works
Transform your email marketing in three easy steps:
Book Appointment
We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.
Review Proposal
After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.