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Coffee Roaster Heats Up Digital Marketing to Increase Website Traffic & Online Sales

Customer Experience Firm Cracks the Code to Digital Marketing

As shoppers, we have certain expectations when purchasing a good or service… Did I find what I needed? Was I treated kindly? Was I offered help? How was the checkout process? When these elements run smoothly, we’re likely to return and even recommend these businesses to others.

IntelliShop is a customer experience (CX) and advisory firm that is headquartered in Perrysburg, Ohio. They partner with leading national brands across all types of industries (think Disney, Kia, Jack-in-the-Box). Through various intel strategies—mystery shopping, reputation management, compliance audits—IntelliShop evaluates businesses’ CX. They help them uncover how their customers are truly experiencing their business and use that information to build action plans for improvement. That way, companies are putting their best CX foot forward. As IntelliShop’s website says, “Experience Is Everything.”

They Needed a Turn-Key Digital Solution for Their Shopping Bag

While IntelliShop was consistently sending out emails, they weren’t seeing the increases in prospects they were hoping for. The objective of attracting potential clients and converting them into paying customers was not panning out. They were ready to exchange their XS digital approach for an XXL solution.

Experiences Come Together

IntelliShop decided to seek out an experienced digital marketing company to help promote their CX solutions, attract new customers, and grow their business. That’s when they added Email Broadcast to their shopping cart of marketing solutions. Together, we identified four key goals:

  1. Create an influx of prospects. There’s no better way to gather email addresses of potential customers than our SuperCollector™. We created appealing pop-ups (mobile and desktop) and static forms that include a value-added offer to entice visitors to opt in.
  2. Develop effective email automation. An automation series saves time and money while also boosting conversions and sales. We built a targeted welcome series that automatically moves prospects through IntelliShop’s sales cycle.
  3. Engage prospects on a regular basis. To keep IntelliShop top-of-mind, we developed a plan to send monthly email messages. These branded and attractive messages contain valuable information that invokes trust and connection.
  4. Promote social proof reviews.These days, reviews are king. To capitalize on IntelliShop’s great reputation, we created an additional automated message encouraging clients to leave positive reviews.
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a new blend

Shop-Til-You-Drop Kind of Results

Now, IntelliShop’s cart is overflowing with results! Our SuperCollector brought in some serious traffic and converted 977 people in the first four months. The automation series saw open rates up to 117% and click rates up to 27%. It’s clear that IntelliShop is ringing up sales with their digital marketing.
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A Positive Experience

“We’ve worked with a lot of agencies and found that many of them simply don’t get what we do. We hired Email Broadcast to help us with lead generation through professional email marketing. From our first onboarding, we knew we hired the right team. They’ve been a pleasure to work with, and we experienced one of the best onboardings over any other agency. They not only understand our business but have nailed the voice in all content creation efforts. We’ve now had some solid leads, and we’re looking forward to expanding services with their team.”

–Greg Dale, VP of Global Business Development at IntelliShop

 

Take Your Digital Marketing from “Just Browsing” to “Ready to Buy”

Are you ready to move to the front of the line with your digital marketing? As an experienced full-service marketing firm, we’ll help you take your sales to the next level. Schedule a free consultation with us today to learn more.

How It Works

Transform your email marketing in three easy steps:

number 1 representing step one to start email marketing with email broadcast

Book Appointment

We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.

number 2 representing step two to start email marketing with email broadcast

Review Proposal

After we have all the facts, we’ll present a proposal outlining our tailored, full-service solution—what it will include, what it will do for your business, and what it will cost.

number 3 representing step three to start email marketing with email broadcast

Win More Business

This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.