Commercial Landscaper Wants to Grow Business With Integrity
If you’ve ever hired landscapers to do regular maintenance and been shocked when they don’t show up on time (or at all), and don’t bother to call about it—raise your hand. Unfortunately, the industry isn’t exactly known for its dependability, clear communication, and quality control.
Atlanta’s Cumberland Landscape Group is different. The company prides itself on providing high-quality landscaping services—maintenance, irrigation, tree work, flowers, mulch, and installation—with professionalism, transparency, and respect. Their president, Kim Jenkins, brings decades worth of landscaping experience and her knack for finance and management to the table. Plus, their Plant Nerds (legit horticulturists) actively care for, listen to, and offer budget-friendly solutions to clients.
When we were introduced to Cumberland Landscape Group, they were getting business almost exclusively through networking events. Which was great—except that it limited their capacity for growth. They weren’t capitalizing on the #1 marketing tool for ROI (email marketing!), nor did they have a system for following up with prospective clients. In effect, they weren’t watering the seeds they planted at those events.
Laying New Groundwork
Cumberland needed a plan to grow sales through email marketing. Here’s the strategy we devised:
- A StoryBrand overview. Story sells, so we helped the company tell theirs in a simple, effective way using a StoryBrand script: Cumberland Landscape Group is Atlanta’s most reliable commercial landscaper combining today’s technology with yesteryear’s old-fashioned values.
- A seven-message prospect sales series designed to nurture the relationship. This series was built to establish a relationship with new prospects by adding value, building trust, and outlining clear steps to get started with a site visit. Additionally, the first message was segmented to reach specific subsets of their audience—office/industrial, HOA, and retail—and further showcase the company’s credibility.
- A three-message automated series for easy, efficient follow-up after site visits. The goal of this series was to follow up with prospects after a site visit. It provides additional information about the company’s services, continues the sales process, and leads readers to contact their salesperson with any remaining questions and to sign the contract.
- 100 email ideas for monthly broadcasts. Companies are often surprised at our knowledge of their specific industries. Is Email Broadcast really equipped to write broadcasts for landscapers? Yes. We do our research with each new client, and always present 50 to 100 email ideas in the onboarding process so you never have to worry about generating content that sells. Cumberland now sends enticing monthly emails to their readers on topics spanning from yearly budget tips to landscaping hacks—all based on the 100 original ideas.
A Campaign in Bloom
As any good landscaper knows, you reap what you sow. Cumberland’s investment in email marketing is paying off. Their automation series see open rates as high as 36% and click-through rates as high as 4%. Their monthly broadcasts are also flourishing with open rates as high as 24.9% and click-through rates as high as 4.7%.
What They Are Saying
“We’re firm believers in finding experts to create the best solutions and that’s why we chose Email Broadcast to assist us with all of our email communication, from marketing to sales funnels and education about our online business. We were most impressed with how their email design looked and felt like our website—but was constructed so much better and more professionally. I’d highly recommend them to any company looking for an email marketing company.”
—Jared Flinn, Operating Partner, BulkLoads.com
It’s Time to Grow Your Business, Too
If you’ve wondered how you can create a successful email marketing campaign to help your business thrive—leaf the work to us. We’ve been doing this full-service email marketing thing for a long time. Our roots run deep and, like Cumberland Landscape Group, we’re committed to providing the very best for our clients.
How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.