Mailchimp Pro Tips from an Email Marketing Agency
Mailchimp pro tips are key to leveraging the power of the most popular all-in-one integrated marketing platform. We should know; our Mailchimp experts sent over 85 million emails for clients using Mailchimp, generating more than $92 million in revenue. For this reason, we’ve made a Mailchimp crash course that converts visitors into customers, improves brand recognition, and—most importantly—boosts sales.
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Mailchimp Pro Tips for Getting Started
If you’re not familiar with the Mailchimp game, never fear. Its interface is made for people new to the automation game. After signing up, you can roll up your sleeves and put these Mailchimp pro tips into motion.
Take Advantage of Mailchimp’s Customer Service
One of the biggest advantages of Mailchimp is its terrific customer service. By all means, if you pay for it, you might as well use it. Whether you’re looking for Mailchimp pro tips on organizing contacts, exploring automations, or understanding your reports, you’ll get it. Furthermore, this support is available 24/7 from live experts in real time.
Mailchimp Pro Tip #2: Create a Clean, Responsive Subscriber List
The success of any automated email campaign relies on a list that is clean and responsive and doesn’t have duplicates. Consequently, here are some Mailchimp pro tips for creating an optimal list and importing your contacts:
- Start with addresses that have opted into your list
- Make sure subscribers have been active within the last 6 months
- Use an email verification service before uploading your list
Make Beautiful Sign-Up Forms
The stronger your subscriber list, the better Mailchimp will perform for you. Without doubt, Mailchimp has some beautiful templates for sign-up forms. By demonstrating you will provide attractive, quality content, readers will be more likely to subscribe. This is one of those Mailchimp pro tips that’s easy to follow—so grab that vine and start swinging!
Master Merge Tags to Become a Bona Fide Mailchimp ProWhen starting your journey with Mailchimp, it’s helpful to learn how to use merge tags. Specifically, merge tags make emails feel personal by pulling the names of subscribers, companies, or audiences to connect with readers individually. People are 26% more likely to open your messages when they see their names included. It’s one of those Mailchimp pro tips worth learning from the get-go.
Mailchimp Pro Tips for Design
Whoever said looks don’t matter clearly isn’t in the automated messages game. The right combination of colors, symbols and fonts create a brand identity that makes readers interested—or indifferent. To this end, Mailchimp makes it easy to create attractive designs. Here are some Mailchimp pro tips that will not only get clicks but also nab conversions.
Choose Images That Make You Look Like a Mailchimp Pro
Because email messages rely heavily on eye-catching images, it follows that picking the right visuals for your brand is critical. Give careful thought to these elements of your designs:
- Color–Choose images that mirror your brand’s logo or vibe.
- Size–Mailchimp has a helpful size guide that keeps images from being squashed or stretched.
- Fonts–Ideally, you should choose between two or three combinations for legibility.
If you’re in the weeds regarding design, one of the best Mailchimp pro tips is to hire an email design agency. By nailing down your look from the very beginning, you can shift your focus to what Mailchimp does best: integration and automation.
Build an Email Template with the Drag-and-Drop EditorIf you’re not interested in spending money on a custom template, Mailchimp has a great fallback: a drag-and-drop editor with tons of great starting templates. This handy tool lets you build your own template with some predesigned formats, letting you launch automated messages with minimal fuss. After all, having a custom template that instantly communicates your brand is half the ecommerce battle. Instead of being treated like an intrusion, readers will welcome your messages, checking them for the latest discounts and offers. With the brand recognition of a custom template, you will command a level of authority that’s second to none.
Get The Very Best Mailchimp Pro Tips
However, if navigating Mailchimp is too much heavy lifting for you, don’t despair. An email marketing agency with expert knowledge of this cheeky monkey will help you turn this tool into an invaluable resource for your success. Book an appointment with us now!