Talk to Me
By Caroline Campbell | 17 April 2019
Does your 3-year-old have the same interests and motivations as your business partner? Probably not (we hope!), which is why you don’t have to ask your business partner to stop coloring with crayons on the office walls. When you know who you’re talking to—your audience—you can communicate more effectively. This hack will help whether you’re assigning household chores to family members or addressing customers through your email marketing.
Individual Chore Charts
Create sectioned charts or to-do lists for your kids highlighting daily tasks to accomplish. Your kindergartner may not be capable of all the tasks your teenager can do—know your audience. You can choose incentives based on your different audiences, too, and make this more fun for the family.
Use the same concept to craft your emails—speak to different audiences.
Broadcast Email vs. Prospect Email
Your subscriber base will likely include not only current customers but prospective customers, as well. Get to know both—their demographics, passions, motivations, whether they like their toilet paper over or under (OK, maybe not), and consider sending different emails to each segment. The more you know your audience, the better you’ll be able to speak directly to them. And the more directly you speak to them, the more your message will resonate.
Better Manage Your Customer Relationships
Once you have a clearly defined audience or audiences, it’s a good idea to utilize a Customer Relationship Management (CRM) tool to help you organize and analyze data on your readers. If you’re using MailChimp to store your customer data—they have great audience management tools to build on those relationships. You can “tag” individuals based on their interests, then select certain tags for individual emails. This will ensure you’re delivering powerful messages targeted directly to each unique group.
Need help defining your audience? Here are some tips to get you started.