Email Marketing Tips: #3 Content is Vital

You can’t have an email marketing campaign — or any sort of marketing campaign — without content. But it’s a matter of whether or not that content is good that will separate the good email marketing from the spam. Content in vital. It’s what makes the message worthwhile, and keeps people on board to hear what you have to say next time. It’s the foundation of your email marketing campaign pyramid.

Here are our tips for making sure your content is great every time:

  • Consistency trumps creativity — ultimately, you’d love for your campaign to be both consistent and creative, but sometimes you just don’t have the time that month to find the perfect balance. And the worst thing you can do for your branding is have emails that are off the wall, irrelevant or unrecognizable.
  • Match your branding — that means the logo, colors and content in your messages should be similar to, if not that same as, your website and other marketing materials. If people can’t match you up with other contact they have with you or they can’t even recognize that the email they received is from you, they’ll probably think you’re spam.
  • Plan ahead, not last minute — if you’re pressed for time and struggling for content, you may throw something totally irrelevant into your message. Remember the saying, ‘if you don’t have anything good to say, don’t say it at all’? Well, that goes for good content too. Your subscribers aren’t going to want to read something that has nothing to do with you or your business. It’s a great way to end up in the spam pile.
  • Brainstorm your ideas & use a list — we recommend setting aside a designated time for brainstorming content for your messages. Think of as many as you can, without edits. Write them all down. You will need to go back later to make sure that the idea is consistent, but brainstorming provides you with a great way to come up with a bunch of creative ideas and keep them for backup. Don’t get stuck trying to think of one thing to say a day before you want your newsletter to launch — get a whole bunch of ideas that you can come back to and draw on.

Content is a way to hook a reader in and make them want to read what you have to say. Don’t spoil that or spam subscribers with bad content — you’re only harming yourself.

Most Recent Posts

Split Testing 101

Split Testing 101

#10 in Our 20 for 20 Series How do you know the best time to send email? What kind of subject lines are best? Will people respond more to my name or my company’s name? These are very important questions, grasshopper, and I’m going to answer them for you. Welcome to 20...

Split Testing 101

The Ultimate Email Marketing Checklist

#9 in Our 20 for 20 Series How do you create amazing email marketing EVERY time? Welcome to 20 for 20 where we share our 20 Best Tips for Email Marketing and Business to celebrate our 20th Anniversary. Today I’m going to give you a gift. If you do email marketing, or...

Webinar: How to Tell Your Story 101% Better

Webinar: How to Tell Your Story 101% Better

We teamed up with partner 1% for the Planet in a webinar to explain how you can achieve success with email marketing. There’s never been a more important time to tell your brand’s story (effectively) and connect with customers. In this webinar replay, you’ll learn:...

Split Testing 101

How (and Why) You Should Segment Your Email List

#7 in Our 20 for 20 Series Welcome to 20 for 20 where we share our 20 best tips for email marketing and business to celebrate our 20th anniversary. Can you actually drive more business sending to fewer people on your email list? The answer is a surprising one, and...

Check Out These Related Posts

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.