Direct Email Marketing vs. Traditional Mail
You’re ready to get the news out about your small business or a new product or service. But what’s the best way to reach your target customers or clients? While traditional direct marketing—getting a piece of mail into homes—may be the first advertising strategy that comes to mind, it doesn’t mean it’s the best choice for your business. Direct email marketing, however, can be both more effective and more beneficial to your bottom line.
Here are several of the reasons why you should choose direct email marketing:
Direct Email Marketing Has a Higher ROI
This is the biggest benefit—and it affects your business’s bottom line. According to the Direct Marketing Association, direct email marketing has a 4200% ROI for brands in the United States. For every $1 spent on email marketing, brands enjoy an average of $42 in return. In comparison, traditional direct mail marketing only brings in an average of $7 per dollar spent.
As a small business, you likely can’t afford to spend money on marketing efforts that won’t produce a return. That’s huge, and should be reason enough to choose email marketing. Even so, we’ll give you several additional benefits to consider.
Customers Prefer Email
There. We said it. 72% of consumers say direct email marketing is their preferred conduit of communication with companies. Also, consumers may be more willing to hand over their email address to a company rather than an individual. That’s because they know they can easily unsubscribe if they don’t like the content they receive. It’s not as easy, however, to stop direct mailings that come straight to your home or business mailbox. Have you ever tried it? We picture something like this happening, but you can let us know how that goes.
More Personalization, Please
No one likes to feel like they’re part of a million (or more), and gone are the days of one-size-fits-all messaging. If you make the prospective customer feel special, like you really know them, they’re more likely to engage with you. In fact, personalized direct email marketing messages deliver six times higher transaction rates, according to Campaign Monitor.
How can you personalize your email campaigns to drive results? Simply including the customer’s first name in the subject line is a strong start (and may increase your open rate by up to 22%). You can also send personalized emails about past purchases that may need refills, birthdays, or tips and tricks to better use the specific product they purchased—just to name a few. Now you’re going from “Hey you,” to “You’re speaking my language.” And you’ll be that much closer to making a sale.
Book an Appointment With Email Broadcast
Schedule your free 20-minute consultation to see if your business can profit from direct email marketing.