Email Marketing Services
Whether you need an email marketing tune-up, full service campaign management or new automation – we can help.
In a digital world that’s been inundated by social media, it may be a surprise to discover that email is still the marketing powerhouse of the business world. It’s a powerful medium, but if you need help tapping into this goldmine, you’re looking for email marketing services from a team of experts.
The Main Steps
Email Broadcast has been helping companies profit from email marketing since 2000. Here’s a breakdown of the three main steps we take to bring out the best in your business.
Step 1. Marketing Audit
You’re an expert in your own field, so you know the importance of insider knowledge—but probably not how to leverage email marketing to the fullest. When we start with an audit, our team evaluates every element of your digital sales and marketing. We’ll learn all the ins and outs of your business. In the process discover what strategies have been succeeding—and which could use some help.
With our 20+ years of experience in the industry, we’ve seen it all. And we’ll know what elements of our email marketing services should work best for you. After the audit, our team will know better how to work with you to create a rock-solid proposal—and take your email marketing strategy to the next level.
If you’ve got a great idea, you’re probably already making sales—and that’s what’s been keeping your business afloat. With an Email Broadcast review, we’ll share our 20+ years of experience and tell you why some strategies have worked well—and why others haven’t.
Email marketing, as an inherently digital platform, is ruled by its technology. We have experts in SEO, coding, integration, and CRM management on our side, who can help show you how to hack the email marketing world like it’s a Commodore 64. (And, even better—how to leverage your existing data to make you more money.)
We’ll process everything you and your business have put together to see how you’ve gotten where you are today. That includes evaluating your email list, your website, your automations and broadcasts, and anything else that might be connected to your brand. Whatever you’ve got—the good, the bad, the ugly—we’ll tell you. You can trust us to give you an honest review of your current marketing pitch.
Step 2. StoryBrand
If you’ve got a great product but your sales pitch could use some work, we recommend you consider our StoryBrand services. A foundational element, this is the cornerstone on which all of our best email marketing services are built. The revolutionary framework based on Don Miller’s best-selling book Building A StoryBrand helps business owners provide clear messaging and win more business.
Here are some of the elements of the StoryBrand framework that could help your business:
- Create a hard-hitting one-liner to sum up your pitch in one sound byte.
- Form a StoryBrand script that will bring out your audience.
- Unify your marketing messaging to make it cohesive, comprehensive, and attractive.
Ken Mahar, founder and CEO of Email Broadcast, is a certified StoryBrand guide. He’ll get familiar with your brand, your team, and your audience to help you get the most out of your pitch. Without clear messaging, your potential customers won’t know why they need your products or services. And if they don’t, they’re not buying.
Step 3. Full-Service Campaign Management
At Email Broadcast, we have a wide variety of concrete email marketing services to improve your strategy—and we’ll pitch you the ones we think will work best. (We won’t just point out a bunch of flaws and then leave you high and dry.)
For most of our clients, that means hiring our expert team to handle your email marketing campaigns. After all, you’re busy running your business. Additionally, a whopping 95% of our clients spend less money hiring us for their email marketing than it would cost to pay one part-time employee to do the same thing… and we have a team of specialized experts to do everything right the first time.
We also may offer to craft a series of automated messages for various points in your sales funnel. That way, you can take a hands-off approach to pursuing new leads, following up on recent ones, and even catching cold leads before they drop. There are many ways that well-planned automation can bring you more business. Plus, we’ll find potential customers in places you might never think to look.
Here are a few of the email marketing services we provide:
We’re email experts, and we know just what it will take to get your email marketing strategy to the next level. But you don’t have to worry about fitting a cookie-cutter plan to your unique business. When we generate a strategy proposal, we create customized, personal plans of action that are made just for you. Digging into our email marketing services means finding the right tools to fit the job.
Your customer contact list is everything—so keeping it tidy, growing, and thriving is a crucial element of any strategy. It’s the point where all our email marketing services combine. We’ll help you clean out any out-of-date contacts from your list and make sure your technology is up to speed. With a lead magnet and an irresistible SuperCollector™, we’ll invite casual browsers into your sales funnel. Then, when we follow up with clear branding, great content, and your amazing pitch, the numbers will start rolling in.
We’re often told that we sell our clients’ products better than they do themselves. That’s because when you hire us, we become part of your marketing team—not just an outside consultant. When we create content for your company, we work with you to make sure it’s on brand and compelling for your audience every single time. And that content is the cornerstone for our email marketing services.
Plus, we’re in it for the long haul. During onboarding, one of our first tasks is to come up with a list of 100 content ideas for your email broadcasts. Have you ever tried brainstorming that many ideas? It’s not easy—but it’s worth it. This process generates loads of great concepts for even better content. That way, whether you’re sending out one message a year or a new message every other week, you always have great ideas ready to go.
Compelling & Functional Design
The finishing touch is always done in the design studio. After all, none of our email marketing services would be beneficial if the emails didn’t look good. Our graphic designers help us craft email-friendly imaging that creates beautiful messages. We back that up with coding that makes messages functional across any platform. Then, we perform several rounds of quality assurance to make sure each broadcast is as clean, attractive, and easy-to-read as possible. That way, your contacts can’t stop coming back for more.
You don’t have to send out a new message every day. In fact, your list would probably shrink fast if you did—even if each message was amazing. No one wants to be spammed with emails they don’t need. But what we can do is automate your messaging to send at the optimal time, so you never have to worry about it.
We’ll work with you to find places in your sales funnel that would benefit from an automated, hands-off approach. One automation might handle all your new subscribers and teach them your message and what your company provides. Another might follow up on customers who have already purchased one product, and give them an incentive to buy more. There are so many ways our email marketing services can serve you—all it takes is some creative exploration.
Not sure which SERVICES ARE right for you?
No worries. We’ll figure that out together. The first step is to book a free 20-minute consultation.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.
How It Works
Transform your email marketing in three easy steps:
We offer a free 20-minute consult to talk about your business and see if we might be a good fit. If a partnership sounds promising, we'll schedule a discovery call.
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
What Rob Kelley, VP of Marketing at Mor Furniture for Less says
"Email Broadcast got us started in email marketing nine years ago, and we couldn’t be happier with their service and the results.
We’re now driving over $10,000,000 per year in sales that we can directly attribute to our email campaign after starting from zero.
As a lean, growing company, it’s great to include them as part of our marketing team. We have enough to do without learning all the technical requirements of running a world-class email campaign."
What Clyde Carlson, Owner of Hakai Lodge says
“Since they took over last year our bookings were immediately up 37% and we had our best year EVER."
What Trey Smith, President of Ivan Smith says
"We now are working months ahead on our campaign, and our email list is one of the most valuable marketing tools in our arsenal. In addition to being effective at what they do, it feels like Email Broadcast is a true partner and members of our marketing team. I recommend them wholeheartedly.”
What Dr. Julia Carroll, Owner of Compass Dermatology says
“My experience with Email Broadcast has been excellent since we started together in 2014. They really get our ‘voice’ which helps in communicating our message. As a small operation, the ability to outsource this aspect of our marketing has meant consistent messages with great feedback from patients.”
What Eric Walcyzkowski of College Baseball Match says
“Email Broadcast has been instrumental in helping us launch College Baseball Match. They have been a good investment—getting a whole email marketing department for a good value.”
What Maggie Shaefer, Marketing Coordinator at Optic Nerve says
“Email Broadcast has given us the chance to not only increase sales, but also the number of customers returning to our site through their abandoned cart automation. They helped us capitalize on a new channel we were overlooking and we have seen nothing but positive returns from it!"
What Roberta Warner, Director of Business Development at Knik River Lodge says
“I’m thrilled with the work Email Broadcast has done so far...To see a 10% conversion rate on the SuperCollector is incredible. It reaffirms our decision to commit to email marketing...and it’s reassuring to know that even if I don’t have time to work on the marketing side or wedding side of the business development in a given week, the Email Broadcast team did"
What Lorien Clemens, Director of Marketing at PetHub says
“Working with the Email Broadcast team has been a fantastic experience. Not only are the emails they produce for us simply gorgeous (and SO on point with our brand and voice!), we just love the flexibility and functionality of the templates they’ve created—finally we have continuity with email marketing and website experience."
What Trish Ringley, RN says
"Like a lot of startup business owners, I felt overwhelmed with way too much on my plate... I was excited after talking with Email Broadcast when I realized they could customize an email marketing plan to fit my budget and still create positive results...So far we've had a large increase in the size of our email list, and the automated messages are delivering... I can definitely recommend working with the experts at Email Broadcast."