EMAIL MARKETING FOR LAW FIRMS
We don’t have to tell you that bringing clients through the door—and ultimately securing their business—is paramount to the success of your legal practice. Whether they’re reading insights on your blog or contacting you with questions, each person that visits your website or calls your firm is a potential client. That potential is lost if you’re not capturing and engaging those leads.
But with so many of your hours absorbed by billable work, it’s difficult to invest the time and energy needed to develop and nurture new business. That’s what makes email marketing for your law firm so important. Let us handle building your automated follow-up process so you can do what you do best—win cases.
You Have To Win Clients To Win Cases
For potential clients, the idea of hiring a lawyer can be a daunting one. No matter how obvious a solution you know you are, some people need to be convinced their problem is serious enough to hire you. Following up with each of your potential clients after the first website visit or consultation can make all the difference in securing their confidence and leading them toward the next step.
When it’s crunch time and potential clients are making their choice, have you done enough to:
- Stand out among the other legal firms?
- Establish credibility?
- Express your compassion?
- Remind them of any conversations you’ve already had?
- Encourage them to take the next step?
We’ve had years of experience in legal marketing, working with lawyers and law firms to turn those seeking help into clients through automated email campaigns and follow-up messaging.
How Email Marketing Helps Turn Leads Into Clients
Email is one of the most effective digital marketing channels to attract new clients, convert leads into fresh cases, and nurture relationships with existing clients. It can help you:
- Capture information from curious website visitors
- Follow up with every inquiry and consultation—automatically
- Stay relevant and top-of-mind for new leads and existing clients
- Give satisfied clients an easy way to refer your business
The Direct Marketing Association says that email marketing remains the marketing tool with the best ROI—above social media, blogging, SEO, Adwords, etc. But it has to be done well if you want your audience to respond.
Your Time Is Too Valuable To "Practice" Email Marketing
We bring a team of experts to work on your campaign. This includes strategy, copywriting, design, coding, and your very own account coordinator who will know your business inside and out and keep you updated on your campaign’s progress. We even develop a list of 100 ideas we think your audience is going to love. And of course, nothing goes out without your explicit approval (in writing).
Your time is valuable (and billable), so it makes sense to have email marketing experts handle your campaign. We specialize in email marketing for lawyers. We know how to create amazing content, understand all the technical aspects, and can integrate all the pieces to execute your campaign for a fraction of the cost of doing it yourself.
How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.