Furniture Retailers Get Very High ROI With Great Email Marketing
Get more customers, sell more furniture, and increase profits with email marketing.
- Collect subscribers
- Convert prospects into customers
- Increase showroom traffic
- Boost add-on sales
- Minimize operational headaches
- Encourage online reviews
- Drive traffic where and when it’s needed
$430,000+
new sales in a single weekend.
Here’s a real life example of segmentation in action. Ivan Smith Furniture wanted to message their in-house finance customers. That’s a small niche to begin with, but they took it one level further, understanding that this audience had two major groups.
The first group held the Ivan Smith credit card, and the next group consisted of buy-here/pay-here customers. Email Broadcast created a different message for each segment telling them the good news: “Due to your excellent credit history with us, you’re approved to buy more furniture, and here’s a special offer.” These two emails combined were sent to only 7.8% of Ivan Smith’s email list, but the results were outstanding.
The credit card holding audience had a 37% higher than normal open rate and the buy-here/pay-here segment showed an 85% higher than normal open rate and a 50% higher than normal click through rate.
But that’s nothing compared to the business results of these two messages which combined for $400,000 in new sales in a single weekend. Worth doing? You can bet that Ivan Smith Furniture believes in the power of sending targeted messages to a segmented audience.
Professional Email Marketing Gets More Customers Buying
Marketing Strategies Specifically for Furniture Retailers
Here are just a few of the strategies you should implement:
- Promote attention-grabbing events solely for VIP customers
- Generate automated messages that are carefully targeted to customers based on their demographics and behavior
- Send FAQ emails to prepare customers for delivery, which builds trust and satisfaction
- Create a custom-designed email template that reflects your brand and looks great across a variety of platforms, including computers, tablets, and phones
- Deliver and interpret analytics to shed light on your customer’s tastes, shopping preferences, and buying habits
- Perform variable testing to ensure your emails make an optimal impact
- Time messages so they’re helpful and useful—rather than intrusive and annoying
Email Strategy and Audit
- Your email list. We’ll examine your email growth strategy, along with your bounce and unsubscribe rates to see where you stand.
- Your website. We’ll review how well you’ve integrated email with your website and where you can improve.
- Automation. We’ll examine your needs and usage for automation and provide feedback on those messages or needs.
- Broadcasts. We’ll examine the design, voice, frequency, content, coding, branding, and more.
- The little things. It’s the little things that add up and make a difference to your overall campaign—we’ll look at those, too.
Trade Show ROI Booster
Significantly improve the ROI on your trade shows
- Inviting potential customers to come to your booth,
- Make it easy to capture leads,
- Automatically follow up with your leads to move them towards purchase.
Email Marketing Automation
Send the right message to your prospect at the perfect moment to increase your conversion rate and increase customer satisfaction.
Email Campaign Management
Send compelling content to your subscribers regularly to stay top of mind and be there when they are ready to purchase. This is a very powerful technique to drive growth but it is time consuming which is why we do it all for you.
$10M
In email sales per year
It didn’t take long to see results. Their email list exploded. Over 800,000 list members drive $10 million per year in sales—solely through their email marketing channel. With open rates as high as 45.2% and click rates up to 12.7%, it’s no wonder their customer relationships (and sales) skyrocketed.
8,300
New customers added
It was a flawless design—and customers flooded the Furniture Extreme digital showroom. The SuperCollector’s™ offer was indeed irresistible resulting in over 8,300 new customers added to their audience to date—and conversions as high as 3.3%. Their broadcasts have seen open rates of 29.60% and click rates at 6.60%.
28%
Open rates
The results have been tremendous! Open rates are nearing 28%—well above the industry average—and just adding 25 people to his new sales staff form pulled in $7K in new sales. Tony’s store has increased its foothold in the Durango area with strategic automations and engaging monthly content, building meaningful customer/community relations (and sales!) along the way.
The Solution To Grow Furniture Retailers
Foundation
Three month program to get your business completely set up with a professional email marketing program which can run with ease.
$3,499
one time
Team member
Our team of email marketing experts becomes your team where we have aligned objectives to grow your business.
$1,395
/ month
