Email Marketing is the Number One Tool for Ecommerce
Competition is fierce for online shopping with new companies launching every day trying to lure consumers away from your business. How does your website keep top-of-mind, or how do you persuade them to come back? You can start by unleashing the awesome power of email marketing, which is the number one marketing tool for ecommerce.
This highly effective marketing tool has proven to increase sales, acquire new customers, and build a stronger brand connection when it’s used correctly. The bad news—most companies don’t have the skills in house or the time to execute a world-class email campaign, and it’s costing them an untold number of sales.
Email Marketing for Ecommerce Interview
- Relevancy of email marketing in today’s market
- The value of content for ecommerce senders
- How to never run out of content ideas
- What’s the right frequency to send
- When to drop people off your list
- How an ecommerce company can start email marketing
- The value of segmentation for ecommerce
- What metrics to measure and what they mean
- The value of split testing
- How to build the email list for ecommerce
- The value of StoryBrand for ecommerce
- The value of copywriting and copyediting for ecommerce
- Abandoned carts and how ecommerce can improve
- The key stats every ecommerce merchant should know cold
Ecommerce Company Sees Huge Growth
Dave Basulto’s ecommerce company was growing and he needed help. He hired Email Broadcast to take over the email marketing function and it paid off. Play the video to hear Dave’s story.
Email Marketing Gets Results
A furniture retailer went from zero in email sales to over $10M per year. Another sold $430K one weekend targeting 8% of its list.
A fishing lodge increased sales 37% the first year and just had back-to-back record years. Another booked 70% of its business using automation.
An ecommerce site for pets grew their list 275% adding 14K new subscribers per month with 60% open rates. Another converted 5% of visitors into email contacts.
Ecommerce Brands We’ve Served
Email Marketing for Ecommerce is Challenging
Ecommerce email marketing is an art and a science. It requires a company with deep, strategic expertise to capture a consumer’s attention, communicate a brand message, and motivate them to buy.
A marketing tool this important shouldn’t be trusted to anyone other than professionals who do this day in and day out. Email Broadcast has the experienced team you need to take your business to the next level.
How Email Marketing Helps Ecommerce Sales
With fierce competition from big retailers like Amazon, Ebay, and Walmart. how can ecommerce sites stand out amongst the giants of industry and entice consumers to visit their site? It all starts with a top-notch email marketing campaign that cuts through the digital noise.
The right email campaign to consumers can:
- Capture web visitors and turn them into contacts
- Drive previous customers back to your website
- Remind visitors of products already viewed or added to a cart
- Make product recommendations based on previous purchases
- Build brand loyalty with memorable messaging
- Alert customers to new products and promotions
- Drive referrals
- Upsell and cross-sell products
- Win back inactive consumers
- Increase customer reviews
- Provide a feedback loop for improvement
We know how to engage consumers through the shopping journey and beyond with flawless email campaigns based on your existing assets and needs. Book an appointment to find out how.
Build Your Brand Throughout The Sales Journey
Your brand is the essence of your business, your guidepost, and your personality — it differentiates you. Email marketing gives you the opportunity to express your uniqueness every time an email is sent to your customer’s inbox.
Our ecommerce clients — Optic Nerve, Ivan Smith, AAACEUs, Every Tiny Thing, and Mor Furniture —realized that by leveraging their authentic voices, customers felt more connected and were more likely to buy from them instead of their competitors.
Optic Nerve Sees Success with Email Broadcast
Optic Nerve wanted to increase sales of their existing online store, but didn’t have a clear strategy how to use email marketing to attract and convert visitors into sales. By hiring the experts at Email Broadcast, they exponentially grew their email list, built brand loyalty, and communicated with consumers at crucial points during the shopping journey to convert more sales.
Optic Nerve understood that running an ecommerce business without an excellent email marketing campaign was not smart business. But they didn’t have the expertise in house nor the time to become email marketing experts. By investing in a professional team, they fully leveraged email marketing and watched customer engagement, brand loyalty, and sales grow.
Maximize Your Ecommerce Platform with Email Marketing
Email Broadcast can integrate top-tier ecommerce platforms with email marketing platforms like Mailchimp to deliver relevant and compelling emails to the right consumer at the right time.
Book an appointment to find out how easy it can be to add great email marketing to your company’s efforts.
How It Works
Transform your email marketing in three easy steps:
Win More Business
This is where we execute a world-class email campaign to help you win more business while you celebrate, breathe a sigh of relief, and move on to your next project.
What Rob Kelley, VP of Marketing at Mor Furniture for Less says
"Email Broadcast got us started in email marketing nine years ago, and we couldn’t be happier with their service and the results.
We’re now driving over $10,000,000 per year in sales that we can directly attribute to our email campaign after starting from zero.
As a lean, growing company, it’s great to include them as part of our marketing team. We have enough to do without learning all the technical requirements of running a world-class email campaign."
What Clyde Carlson, Owner of Hakai Lodge says
“Since they took over last year our bookings were immediately up 37% and we had our best year EVER."
What Trey Smith, President of Ivan Smith says
"We now are working months ahead on our campaign, and our email list is one of the most valuable marketing tools in our arsenal. In addition to being effective at what they do, it feels like Email Broadcast is a true partner and members of our marketing team. I recommend them wholeheartedly.”
What Dr. Julia Carroll, Owner of Compass Dermatology says
“My experience with Email Broadcast has been excellent since we started together in 2014. They really get our ‘voice’ which helps in communicating our message. As a small operation, the ability to outsource this aspect of our marketing has meant consistent messages with great feedback from patients.”
What Eric Walcyzkowski of College Baseball Match says
“Email Broadcast has been instrumental in helping us launch College Baseball Match. They have been a good investment—getting a whole email marketing department for a good value.”
What Maggie Shaefer, Marketing Coordinator at Optic Nerve says
“Email Broadcast has given us the chance to not only increase sales, but also the number of customers returning to our site through their abandoned cart automation. They helped us capitalize on a new channel we were overlooking and we have seen nothing but positive returns from it!"
What Roberta Warner, Director of Business Development at Knik River Lodge says
“I’m thrilled with the work Email Broadcast has done so far...To see a 10% conversion rate on the SuperCollector is incredible. It reaffirms our decision to commit to email marketing...and it’s reassuring to know that even if I don’t have time to work on the marketing side or wedding side of the business development in a given week, the Email Broadcast team did"
What Lorien Clemens, Director of Marketing at PetHub says
“Working with the Email Broadcast team has been a fantastic experience. Not only are the emails they produce for us simply gorgeous (and SO on point with our brand and voice!), we just love the flexibility and functionality of the templates they’ve created—finally we have continuity with email marketing and website experience."
What Trish Ringley, RN says
"Like a lot of startup business owners, I felt overwhelmed with way too much on my plate... I was excited after talking with Email Broadcast when I realized they could customize an email marketing plan to fit my budget and still create positive results...So far we've had a large increase in the size of our email list, and the automated messages are delivering... I can definitely recommend working with the experts at Email Broadcast."
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.