Email Marketing for Amazon Brandservices
Amazon recently announced that it will begin allowing its marketplace sellers to advertise to its shoppers. This surprising move creates a huge and valuable opportunity to leverage email marketing for Amazon Brandservices. Imagine being able to launch new products to shoppers who have already purchased from you on Amazon. The possibilities are endless to grow your customer base and also to win more business.
For brands looking to leverage Amazon Brandservices email marketing to access your customers, you’ll want to make sure you do it right. The best thing you can do is get a pro involved. But if you’re not yet ready to hand over the reins, here are some email marketing tips to get you started.
Respect the Inbox
It’s important to find the right cadence of email communications each month. If you send too many, customers will tune you out… or worse, unsubscribe and never hear from you again. In contrast, if you send too infrequently, potential customers will forget about you—also no good. Finding that sweet spot will ensure you hold their attention, and leave your audience wanting to hear from you.
Add Value
Can you imagine getting emails that only talk about sale after sale after sale? You’ll leave the customer asking, “What’s in it for me?” And then they’ll likely tune you out. Bad news.
Believe it or not, to win more business, you need to make your email marketing for Amazon Brandservices engaging for your customers. It’s all about the power of Give, Give, Ask. Maybe educate your audience about something related to your business, or include a list of useful information for your customers. Or maybe customers open your emails because they’re funny or revealing.
Figure out what approach is on brand for your business, and add value for your customers. Once you have them opening email after email, then ask for a sale. They’ll probably be happy to comply.
A List of 100 Ideas
You want your email to be the best thing in your customers’ inboxes, right? Before deciding on content for your email marketing for Amazon Brandservices, we recommend brainstorming at least 50-100 ideas before you pick one. We do this for all our customers, and it really gets the creative juices flowing. After all, the first ideas you think of are rarely the best. Plus, you’ll never come up dry when you need content for future communications.
Optimize Your Emails
Your customers will be viewing your email marketing from a variety of devices and platforms—from iPhones and Androids to various email platforms on desktops and tablets. If you think your message will automatically look technically perfect, think again. It may be an image that takes over the screen on your mobile device, or logos and text are off-center that make it impossible to read. Unless it’s technically flawless, mobile responsive, and every pixel is in the right place, you risk losing your sale (or worse, your customer).
The Ultimate Email Marketing Checklist
How do you create amazing email marketing for Amazon Brandservices every time? We’ve boiled down our 20 years of email marketing experience into a two-page checklist (whew!). If you decide to try your hand at creating an email campaign, you’ll want to start here. From strategy to preparing content to the 26 things you should do when building your message to the very important QA review, we follow this to the letter for every customer email we create. And you should, too.
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