Let’s start here: You want to send an email to your current and prospective customers, but what are you going to tell them?
First, what is a brand voice? Brand voice is the personality and emotion infused into a company’s communication...
Today I want to demystify the subject of split testing. What is it? Split testing is just a fancy way of saying “let’s run an experiment.”
Today I’m going to give you a gift. If you do email marketing, or have a company that relies on stellar email marketing, you’re going to want to stick around for the gift I’m about to give you.
Have I got a story for you...
These are magic words. When you tell a great story, people listen. And in today’s economy, your audience’s attention is currency.
Can you actually drive more business sending to fewer people on your email list? The answer is a surprising one, and today’s topic is email marketing segmentation.
Clear communication is hard. Common communication mistakes make it even harder. Here are some practical tips to communicate more clearly.
There are some best practices and ways to think about subject lines that will help. Think of the subject line like the title of a book.
MOST people don’t even know what an open rate is. Your open rate is calculated using the number of people that download images.
Business people talk about using sales funnels, but what are they and how do they work? Essentially, a sales funnel is a “processing” of people through your sales cycle.
Without an email list it’s impossible to do email marketing which is still the number one most important marketing tool for most businesses.
Why is it important to have an email marketing strategy? It's like a road map and it's telling you how to go, start with the destination.