Email Marketing For Aesthetic Medicine
—Dr. Julia Carroll
- President – Canadian Association of Aesthetic Medicine
- Ontario Director, Board – Canadian Dermatology Association
- Director of Dermatology – Refine by Medcan
- Faculty – Division of Dermatology, University of Toronto
- Founder & Dermatologist – Compass Dermatology
Grow Your Practice
You offer the latest advancements in skincare to patients who want to look and feel their best. The problem? So does every other professional in aesthetic medicine. Your industry is worth 53.3 billion dollars worldwide—and it’s growing. Which is why it’s so difficult to stand out against the competition. A strong email campaign will give you the advantage you need to build a thriving practice.
From Curious Prospects To Loyal Patients
Prospective patients are everywhere. They see the effects of time staring back at them in the mirror and wonder if there’s a skincare solution to help them feel great again. Are you the provider they can trust to calm their fears and deliver results? When they find your site, are they incentivized to join your email list and book consultations?
With the right email campaign, prospects and patients will:
- Get to know your office
- Learn about the latest aesthetic medical technologies and treatments
- Feel inspired and hopeful about what’s possible for their skin
- Develop trust in you and your services over time
- Become loyal patrons of your cosmetic practice
How Email Marketing Helps Aesthetic Medicine Providers
You’ve put a tremendous amount of time and thought into your practice. Your medical facilities, your staff, and your services are second to none. You know that—but do your prospects? The great thing about a smart email campaign is that while you’re busy providing excellent care to your patients, it’s busy working for you in other ways:
- Sharing your story
- Educating your patients (and prospects) about procedures, services, and the latest advancements in skincare
- Alerting them to promotions and new products
- Driving them to your website
- Encouraging them to book appointments
- Building trust over time
- Increasing positive reviews and referrals
- Converting prospects into loyal patients
Email Strategy and Audit
- Your email list. We’ll examine your email growth strategy, along with your bounce and unsubscribe rates to see where you stand.
- Your website. We’ll review how well you’ve integrated email with your website and where you can improve.
- Automation. We’ll examine your needs and usage for automation and provide feedback on those messages or needs.
- Broadcasts. We’ll examine the design, voice, frequency, content, coding, branding, and more.
- The little things. It’s the little things that add up and make a difference to your overall campaign—we’ll look at those, too.
Email Marketing Automation
Send the right message to your prospect at the perfect moment to increase your conversion rate and increase customer satisfaction.
Email Campaign Management
Send compelling content to your subscribers regularly to stay top of mind and be there when they are ready to purchase. This is a very powerful technique to drive growth but it is time consuming which is why we do it all for you.
You Help People Feel Beautiful, We Craft Beautiful Email Campaigns
Just as most people underestimate the damaging effects of sun exposure, most business owners underestimate the task of building a successful email campaign. We’re experts in email marketing for aesthetic medicine. We’ll create a compelling campaign that grows your practice—so you can focus on reversing all that sun damage.
Book an Appointment
Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.