Email vs Facebook

Email Vs Facebook
Some people have asked me which is better – Facebook or email. The answer for most businesses, right now anyway, is that email marketing is still top dog when it comes to delivering real revenue. We just had a client top $800K in sales during an event in December leveraging their email list only. I haven’t heard about anybody driving that kind of revenue with Facebook – but who knows what the future holds.

Good Question

And it’s a good question because it seems like everyone is crazy about Facebook these days (which makes me wonder privately if that fact marks it’s inevitable decline.) When grandmas are joining Facebook, I’m wondering if it’s still cool enough for the cool kids. But for right now, it seems that everyone desires a presence on Facebook – and why not it’s relatively easy to do right?

Well that’s exactly what I thought until I dug into it a bit and learned that like most things – if you want to do it right there is a bit of a learning curve, and some advanced tools that many don’t know about. For instance, have you thought about how you are going to convert people? Is your brand really even an excellent match for Facebook? What’s your end goal? Have you decided on a landing page strategy? Do you have your vanity URL? Do you understand the guidelines around prizes, giveaways, and sweepstakes? Are you going to run a Facebook advertising campaign and do you know the best practice for spending your budget? Do you have the resources to produce a continuous stream of interesting updates to engage your fans? Do you know the best times to post?

If you are not sure what some of these questions even mean, let alone the answer, then you may be interested in a service Email Broadcast is now offering through our partner relationships. We have partnered with two different social media experts that know the ropes and how to make a splash using Facebook. Call us discuss your options and how you can create an amazing one-two punch with your email marketing campaign.

Don’t have an amazing email marketing campaign? I’d recommend you start there first.

Most Recent Posts

Working for Email Broadcast

Working for Email Broadcast

Many of our prospective candidates ask what it's like working for our full-service email marketing agency. Here are some of the top reasons our team members choose to work here: Everyone at our agency works part-time. Working part-time allows our teammates to...

Split Testing 101

Split Testing 101

#10 in Our 20 for 20 SeriesSplit Testing and Your Email Marketing Campaign How do you know the best time to send email? What kind of subject lines are best? Will people respond more to my name or my company’s name? These are very important questions and I’m going to...

Split Testing 101

Using Story in Email Marketing

#8 in Our 20 for 20 Series Welcome to 20 for 20 where we share our 20 Best Tips for Email Marketing and Business to celebrate our 20th Anniversary. Have I got a story for you. These are magic words. When you tell a great story, people listen. And in today’s economy,...

Webinar: How to Tell Your Story 101% Better

Webinar: How to Tell Your Story 101% Better

We teamed up with partner 1% for the Planet in a webinar to explain how you can achieve success with email marketing. There’s never been a more important time to tell your brand’s story (effectively) and connect with customers. In this webinar replay, you’ll learn:...

Check Out These Related Posts

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.