Hire an Email Design Agency:
Go from Drab to Fab
No matter the nature of your business, the right email design agency can make you look like a polished professional. Amateur-looking automated messages just beg to be thrown in the trash. Who wants to work with a company that can’t project a clear, authoritative, and attractive image? Nobody!
Book a free 20-minute appointment with an email agency like Email Broadcast. We can provide you with a professional email campaign by a team of experts for a fraction of the price of an in-house designer.
Raise Your Game
An email design agency can raise your game. After all, celebrities hire stylists to ensure they look good on the red carpet. Similarly, investing in an agency will signal your readiness to do more business, get more clients, and set yourself apart from companies that just can’t be bothered to go the extra mile.
Obviously, styles continually change in every arena, including email marketing. By working with an agency, you’ll get the added benefit of messages that reflect up-to-the-minute shopping sensibilities. As a result, your brand keeps evolving, keeping it competitive and vibrant.
What Makes a Good Email Design Agency?
Being able to convey a story about your brand is half the battle with good email design. So when you come across an automated message that catches your eye, take a look at the designer. (Their name or company is usually listed at the bottom of the email.) A good email design agency will have an online portfolio that you can explore (like this!).
Scroll through their past campaigns and see how they strike you from a visual standpoint. Are they intriguing, informative, engaging? Do they make you want to learn more? The more arresting the images, the better.
Designs that are easy to navigate are also signs of a good email design agency. By letting your agency do what they do best, you’ll be five steps ahead of the automated messaging game.
Collaboration is also critical. Finding an agency that regularly touches base with you can keep your messaging accurate, on point, and timely. Ideally, you shouldn’t be handing over the keys to the store to your agency; rather, you should work together on every message.
Finally, a good email design agency is immersive. That means they know how to get readers invested in the products and services you offer. Whether it’s through images, videos, or other content, your agency should be designing campaigns that engage potential customers.
Best Practices of Great Email Design Agencies
Any email design agency worth its salt has tips for creating successful campaigns that get lots of clicks. They should address a few key components:
- Using unique visual content
- Embracing emojis
- Creating responsive designs
- Converting subscribers to customers with strong CTAs
- Designing memorable email signatures
It’s important to stay forward-thinking when it comes to email marketing. You’ll need to stay up-to-date on these and other new concepts to get the best results.
How To Convert Readers into Customers
You can have the biggest subscriber list in the world, but that won’t necessarily drive business to your door. That’s where a great email design agency can move mountains. Using the expert knowledge of expert marketing professionals, a design agency can create compelling layouts. These designs should direct the reader’s eye to the most important part of your automated messages.
Additionally, a good agency will create striking templates that make your messages stand out. Optimally, readers will immediately recognize your brand as soon as they open the email. Soon, they’ll stop reading and start clicking—driving more business your way.
The full benefit of an email design agency is that they’ll design segmented campaigns for you. Unlike generic emails, segmented campaigns focus on the unique needs of particular customers. Designing focused messages for these clients is what makes an agency worth the investment.
Another way an agency can improve your business is by using an inverted pyramid structure for your campaigns. By stacking content heavily at the top, then decreasing the size of the message as you scroll down, readers will find themselves drawn to that CTA button—and get converted into customers.
Advantages of Hiring an Email Design Agency
Of course, it’s one thing to give advice… but it’s another to implement these tips. If crafting your own automated messages is out of your wheelhouse, that’s where hiring an email design agency can save you time, money, and aggravation. While they take care of promotion, you can attend to what you do best: your business.
If you’re in the market for an email design agency, find one that is interested in your business. The agency should ask who you are, what you do, and why you do it. A series of deep-dive conversations can reveal the image-yielding loyal customers that raise your profile and increase profits.
Still on the fence about hiring an email design agency? Consider these benefits:
- Reduce your workload
- Get expert advertising strategies
- Take advantage of new trends and creative approaches
- Draw on top-tier work to convey your brand
- Use a custom-designed template that immediately identifies your brand
- Leverage your brand with production services for landing pages and banners
Finding the Agency That’s Right for You
If all that sounds good to you, you may decide to take the plunge and hire an email design agency. Here are some considerations you should take when finding the agency that’s right for you:
- Browse their portfolio. Does the email design agency have experience with campaigns in your industry?
- Find out their company values. Is the agency involved with any nonprofit organizations that resonate with you?
- Check their pricing. Does the agency’s price point fit with your budget?
- Meet their team. Is the agency’s staff experienced, engaging, and sympathetic to your needs?
- Discover their services beyond email marketing. Does this agency offer search engine optimization or blog services?
Get Back to Business with an Email Design Agency
Don’t be surprised when your business moves to the next level when hiring an email design agency. Working with automated message experts can allow you to focus on your primary tasks: delivering the best products and services to appreciative customers. After all, that’s what inspired you to go into business in the first place, isn’t it?
If you want to level up your business by hiring an email design agency, book a consultation with Email Broadcast. We design emails for clients from all different industries, ensuring their messages hit home with people who not only seek but also appreciate good service. The best way to get quality customers is to demonstrate care about every aspect of your business—including your image. Book a free 20-minute appointment with us today.