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Exploring the Pros and Cons of Using Images in Cold Emails

By: Jacob Durgan
Updated: June 19, 2023
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When it comes to cold email outreach, the use of images can be a double-edged sword. On one hand, visual elements can enhance the aesthetic appeal, convey information more effectively, and make your message stand out. On the other hand, images can increase email size, lead to deliverability issues, or distract recipients from the intended message. In this SEO blog article, we will explore the pros and cons of using images in cold emails, helping you make an informed decision about their inclusion in your outreach strategy.

Pros of Using Images in Cold Emails

  1. Enhanced Visual Appeal: Well-designed images can capture attention and make your email visually appealing. They can help create a professional and polished impression, especially for industries where aesthetics play a crucial role, such as design, fashion, or art. Images can also showcase products, portfolios, or case studies, making them more compelling and engaging.
  2. Effective Communication: Images can convey information more effectively than text alone. Complex concepts, data visualizations, or product demonstrations can be simplified and better understood through visuals. Images can help illustrate your value proposition, showcase features, or provide a visual representation of your message. This can lead to improved comprehension and a higher chance of generating interest.
  3. Branding and Recognition: Consistent use of images in your cold emails can help reinforce your brand identity and make your emails instantly recognizable. Logos, color schemes, or visual elements that align with your brand can strengthen brand recall and create a sense of familiarity. Branding through images can help build trust and credibility over time.

Cons of Using Images in Cold Emails

  1. Deliverability Challenges: Email clients and spam filters may flag or block emails containing large or excessive images. This can impact the deliverability of your emails and reduce their chances of reaching the recipient’s inbox. Over-reliance on images without proper optimization can trigger spam filters and negatively affect email deliverability rates.
  2. Increased Email Size: Images add to the overall size of an email, which can cause slower loading times and frustrate recipients. Large email sizes may also lead to higher data usage for mobile users, especially in areas with limited internet connectivity. This can result in recipients abandoning or deleting your email before fully experiencing its content.
  3. Distraction from Key Message: In some cases, images may divert recipients’ attention away from the main message or call-to-action (CTA) of your email. Visuals can be captivating, but if they overpower the text or overshadow the primary purpose of your email, they can hinder conversions and dilute the effectiveness of your outreach efforts.
  4. Incompatibility and Accessibility: Email clients and devices can display images differently, and some may even block images by default. Relying heavily on images without alternative text or descriptive captions may make your email less accessible to visually impaired recipients who rely on screen readers. It’s crucial to consider the compatibility and accessibility implications before using images in cold emails.


The decision to use images in cold emails should be based on a careful evaluation of the pros and cons. While images can enhance visual appeal, improve communication, and reinforce branding, they can also pose challenges in terms of deliverability, email size, distraction, and accessibility.

Consider the nature of your industry, the purpose of your email, and the preferences of your target audience when deciding whether to include images in your cold emails. If you do choose to use images, optimize them for size, ensure they align with your brand, and strike a balance between visuals and text to maintain focus and achieve your desired objectives.

Remember to test different approaches, track engagement metrics, and make data-driven decisions to determine the effectiveness of using images in your cold email campaigns.

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