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Merge Tags Cheat Sheet

By: Jacob Durgan
Updated: September 5, 2023
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Table of Contents

Email Broadcast offers merge tags for all kinds of information with the idea of making your emails more personal to your audiance which in returns gets you better results. 

Formatting Merge Tags

{{tag}}

The basic format.  If the merge tag is blank for the specifidc contact / sender nothing will be entered.   Generally, you want to avoid using this format unless you are 100% sure the merge tag contains data.

{{tag|default}}

The default is used when the merge tag for the specific contact / sender is not specified.  It is a best practice to use default values to ensure that your emails are always the best they can be.

Special notes

  • Tag is not case sensitive
  • Default is case sensitive
  • For tag and default values the leading and trailing whitespace will be removed
  • For the default values, you can have multiple words

System Fields For Your Contacts

Merge Tag Function
{{address}} The street address of the contact
{{address2}}
The street address (2nd line, if needed) of the contact
{{business}}
The business (or company) name which the contact works for.
{{cellphone}}
The cell phone (aka mobile) of the contact.
{{email}}
The email address of the contact
{{first}}
The first name of the contact
{{last}}
The last name of the contact
{{officephone}}
The office phone of the contact
{{role}} The role (aka job title) of the contact
{{state}}
The state (i.e. address) of the contact
{{website}}
The website of the business associated with the contact

 

Custom Fields For Your Contacts

Merge Tag Function
{{cf01}} Max length: 64 char
{{cf02}}
Max length: 64 char
{{cf03}}
Max length: 64 char
{{cf04}}
Max length: 64 char
{{cf05}}
Max length: 64 char
{{cf06}}
Max length: 64 char
{{cf07}}
Max length: 128 char
{{cf08}}
Max length: 128 char
{{cf09}}
Max length: 128 char
{{cf10}}
Max length: 128 char
{{cf11}}
Max length: 256 char
{{cf12}}
Max length: 256 char

System Fields For Your Sending Email Accounts

Merge Tag Function
{{from}} Will display the first and last name assigned to the email account which sends the email.
{{senderfirstname}}
The first name which is assigned to the email account which sends the email
{{signature}}
HTML formatted signature set up for the email account which is sending the email.
{{plaintextsignature}}
Plain text signature set up for the email account which is sending the email.

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