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Mailchimp vs Omnisend: Picking the Perfect Platform

Updated: March 4, 2024
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When comparing Mailchimp vs Omnisend, which platform is better? These two prominent players in today’s digital marketing automation space offer powerful tools and features designed to streamline efforts and maximize results. However, if you’re choosing between these platforms, making that decision can be challenging—especially for businesses seeking the best fit for their specific needs and objectives.

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Digital Marketing Platforms: What They (Both) Do

Digital marketing platforms like Mailchimp and Omnisend empower enterprises like yours to streamline and optimize marketing efforts across various channels. Whether you’re a small business owner, an ecommerce entrepreneur, or a marketing professional, a digital marketing platform can take your efforts to the next level.

These platforms offer a wide range of features and functionalities:

  • Email and SMS marketing
  • Automation workflows
  • Audience segmentation
  • Analytics
  • Streamlined ecommerce

By leveraging these tools, you can more effectively reach your target audience, nurture leads, drive conversions, and ultimately grow your revenue. That’s what makes them indispensable assets for any business looking to thrive in the digital landscape.

Although both platforms are designed to do much of the same work, that still leaves you with the question of which one is best for you… Mailchimp or Omnisend?

Quick Guide: Mailchimp vs Omnisend

Features Mailchimp Omnisend
Primary Usability Flexible yet accessible email and digital marketing platform. All-in-one digital marketing platform for ecommerce.
Best Highlight The MVP of the email marketing world, great for any business at any level. Customized automation for a powerful ecommerce experience.
Favorite Feature Integration with over 300 apps and services. Automated smart product recommendations.
Customer Support Plans 24/7 customer support on all paid tiers (only first 30 days on Free plan). 24/7 customer support.
Paid Pricing Tiers Essentials, Standard, and Premium (based on number of contacts). Standard and Pro (based on number of contacts).
Free Plan Offerings Up to 500 list contacts, sending 1,000 emails per month (no SMS). Unlimited contacts in your list, but only sends to 250 contacts, up to 500 emails and notifications per month.

 

Mailchimp vs Omnisend: What’s Different?

Like with any other industry, there are always options to compare when looking for an offering that will serve your business’s needs. So what are the differences between Mailchimp vs Omnisend that might make the difference for you?

Mailchimp: The Monkey on a Mission

For years, Mailchimp has been the go-to digital marketing platform for many businesses—and it still has a huge presence in the industry today. That’s because Mailchimp caters to a diverse audience, including small businesses, entrepreneurs, nonprofits, and ecommerce companies. Its versatility makes it suitable for various types of businesses across a wide range of industries.

Because of their experience in the email marketing world, Mailchimp knows what it’s like to scale a business from the ground up. They make it easy for smaller businesses and entrepreneurs to execute effective marketing campaigns. Plus, they do so without the need for extensive technical expertise or resources. And once you make it to the big time, they’re powerful enough to keep you growing. Additionally, Mailchimp integrates with over 300 ecommerce-related platforms, so you can stay connected virtually any way you do business.

Overall, Mailchimp’s broad appeal and diverse feature set make it a valuable asset for any business to enhance their marketing efforts and achieve their goals.

How Does the Monkey Measure Up?

Although Mailchimp has a great track record and a huge customer base, there are a few things where this platform falls short. Many of the key features needed for email marketing aren’t available on the free plan, like email automations and customer support. (More on this later.) Plus, it doesn’t offer the same kind of conditional branching logic and automation templates that Omnisend does. So when it comes to Mailchimp vs Omnisend, if these are important to your business, you’ll have to take this into consideration.

But if you’re looking for a powerful platform with the experience and flexibility to get you where you need to go—and you have a bit of cash to get started—Mailchimp is a great contender.

Send It with Omnisend

In contrast, Omnisend specializes in serving the specific needs of ecommerce businesses. With a deep understanding of the ecommerce landscape, Omnisend provides functionalities such as their product recommendation engine. This enables businesses to personalize marketing communications based on customer behavior and preferences—without having to manually add images and links. Additionally, Omnisend will automatically pull branding from your store and add it to your emails. You can even save those elements as individual blocks to reuse later.

Omnisend is also unique in its capacity to add gamification to your forms. Make your emails, pop-ups, and websites more fun with a Wheel of Fortune or digital scratch-off to encourage interaction. And speaking of visualization, Omnisend also offers advanced automation programming with a visual interface—so you’re never confused about what’s being sent. With these functionalities, it’s easy to see where Omnisend’s priorities lie.

Overall, Omnisend’s specialization in ecommerce makes it an ideal choice for businesses with significant online sales activity to optimize their user experience and maximize revenue.

Where Does Omnisend Fall Short?

There are a few ways that Omnisend looks less-than-optimal when it comes to Mailchimp vs Omnisend. The first thing people often cite is that, although Omnisend is an ecommerce-focused platform, they have fewer integrations than Mailchimp. It also doesn’t have geotracking to help with your sales data. Additionally, in order to build anything, you have to connect Omnisend to your web store. Mailchimp doesn’t have that requirement.

However, Omnisend does integrate with all the major sales platforms. So unless you’re using a niche program for your sales, you’re probably covered. Plus, with its flexibility with HTML coding, nonstop customer support, and slightly less expensive paid plans, it’s a great option. Especially if you’re in the business of ecommerce, it’s important to take a close look at these elements regarding Omnisend vs Mailchimp.

Pricing Plans

Speaking of pricing plans… While both platforms have several options to provide you with the best bang for your business’s buck, the pricing for Mailchimp vs Omnisend changes based on the size of your contact list. For a quick instant quote for all major digital marketing platforms, try the email provider pricing comparison on Omnisend’s website.

Mailchimp has four pricing tiers: Free, Essentials, Standard, and Premium. For every paid tier, you’ll add full customer service access, more reporting and analytics, additional roles, and automated customer journeys, as well as new SMS and MMS add-ons. Standard and Premium tiers both include a suite of additional features. These include custom-coded templates, multivariate testing, and advanced segmentation. You can also pay for website support to host your business online. Of course, each pricing tier adjusts based on the number of contacts you have. Use the Mailchimp pricing page to see exactly how much you might pay for your business.

On the other hand, Omnisend keeps their pricing simple with just three tiers: Free, Standard, and Pro. For all their plans (including Free), you’ll get 24/7 customer support, automated flows, and split testing. They also include SMS/MMS options, as well as web push notifications and other ecommerce-specific features.

Overall, however, an approximate side-by-side comparison shows Omnisend at a small but notable price discount compared to Mailchimp.

Free Options

If you’re just beginning your journey into the world of digital marketing for your business, the Free options on both platforms are an attractive offer. But for Mailchimp vs Omnisend, how do they compare?

Omnisend’s Free tier accepts an unlimited list of contacts. However, you can only communicate with up to 250 of them per month… which is half of what Mailchimp’s Free tier offers. Yet Omnisend’s option includes unlimited 24/7 customer support. That’s great news if you think you’ll need help getting organized past the first 30 days.

Mailchimp vs Omnisend: Who Wins?

In the end, when it comes to Mailchimp vs Omnisend, you can get everything you need to be successful from either platform. So it’s up to you to decide what will work best for your business. Whether you’re looking for an ecommerce-specific design from Omnisend or an all-around powerful digital marketing platform like Mailchimp, your business is the one that’s winning. And if you need more help getting started, don’t be afraid to ask the experts what we think.

Regardless, any strong digital marketing platform can help your business achieve even more success in the future.

Other MailChimp comparisons you may be interested in:

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