facebook pixel

Mailchimp vs GetResponse—Is It a Tie?

Updated: April 9, 2024
email broadcast blog featured image

Mailchimp vs GetResponse is a close battle. Mailchimp has been a popular choice of digital marketing platform for years. However, since Intuit acquired it, there have been some changes to our old primate friend. These changes may impact how well the platform fulfills your requirements. GetResponse is a giant—not to mention, cheaper—Mailchimp competitor. And it is more versatile, especially for using multiple channels. That’s why many businesses have recently made the switch.

Both of these email marketing services (EMS) have their pros and cons. Ultimately, you should choose the platform that fits your business needs best. Let’s take a close look at Mailchimp vs GetResponse, their features, how easy they are to use, and the value they provide.

Mailchimp Features vs GetResponse Features

When comparing GetResponse vs Mailchimp as far as features, we should note that GetResponse certainly has more of them. In addition to basics like lots of email templates and smart automation, it also has live chat for websites, stock photos, GIFs, and a perfect timing feature. However, more doesn’t necessarily mean better. Mailchimp is still a great email marketing option.

Email Builders

GetResponse has over 100 templates that can be adjusted as needed. These modern templates work well on mobile devices and are sorted by campaign type. The editor connects with Shutterstock and Giphy for more visual appeal. Mailchimp’s editor doesn’t provide free images, so users have to create assets elsewhere.

Mailchimp only has 60 templates—but monkey fans purport that their templates are more stylish and suitable for e-commerce. Both platforms let you use custom HTML templates, although Mailchimp only offers this on higher-tier plans.

Quality matters more than quantity when it comes to templates, so we have to grant the Mailchimp vs GetResponse email builder award to Mailchimp. Mailchimp’s themes are better designed for smaller screens and can boost click-through rates, while some of GetResponse’s templates might seem too basic.

Marketing Automation

Mailchimp’s automation builder is super easy to use. You can set up welcome emails, offer abandoned cart discounts, and promote related items. They have over 45 ready-made templates available.

In contrast, GetResponse has a more advanced automation tool. It has lots of templates, but the best part is the option to create your own from scratch. They use colors to help you move things around easily and try out different setups.

The verdict is a tough call. GetResponse vs Mailchimp may be a tie as far as marketing automation.

Integrations

In the Mailchimp vs GetResponse battle of integrations, Mailchimp wins hands-down. It naturally works with more apps and platforms than any other EMS out there. GetResponse has some good integration choices, but you might have to spend extra time hooking up your favorite apps using third-party services like Zapier.

Segmentation

The Mailchimp vs GetResponse segmentation war is where Mailchimp really does fall short. The way Mailchimp sets up audiences makes it hard to create truly dynamic lists that change based on how people interact. Thus, GetResponse is better at segmentation, as it can send truly personalized messages using dynamic groups.

Ease of Use

The area where Mailchimp shines brightest is in ease of use for email creation. Besides cool templates, its editor lets users design emails without worrying about fonts and colors, making everything match their brand. GetResponse, on the other hand, limits styling mostly to the email header and footer.

Mailchimp’s editor is smooth, with user-friendly tools. It points out link and merge tag errors in the “Optimize” tab, guiding users on best practices. Additionally, Mailchimp’s built-in optimization feature spots link and merge tag issues early, preventing big problems. It offers insights and tips on audience management, automation, analytics, and integrations for continuous help. GetResponse doesn’t provide this level of support.

Though GetResponse is user-friendly, Mailchimp’s design is more beginner-friendly. The monkey wins this round of Mailchimp vs GetResponse.

Email Deliverability

Unless you have a dedicated IP address for your email campaigns, you’ll probably share an IP with many other users of your EMS. If one user misuses the shared IP for spam and it gets reported, the IP could end up on a blacklist, affecting all users connected to it. As a result, even legitimate emails might get marked as spam. Therefore, it’s crucial for your chosen EMS to have strong anti-spam measures to reduce the risk of blacklisting.

Luckily, both GetResponse and Mailchimp excel in this area. They strongly oppose spam, stressing user compliance with rules like CAN-SPAM, GDPR, and other data protection laws.

However, in the battle of deliverability, Mailchimp stands out. It not only offers dedicated IPs but also has strict rules against affiliate marketing. GetResponse doesn’t have such restrictions. Although this might not be a deal-breaker for everyone, affiliate marketing could increase the risk of emails being marked as spam.

Another important aspect of deliverability is DomainKeys Identified Mail (DKIM) authentication. This adds a code to your emails, assuring email providers that the message hasn’t been altered during transmission, confirming its authenticity. Both Mailchimp and GetResponse offer easy-to-follow DKIM authentication guides to help link your domain to your EMS account.

Lastly, having a dedicated IP address can improve deliverability. While it’s not a guarantee due to the complexity of deliverability, it does reduce the chances of IP blacklisting. Mailchimp provides a dedicated IP as an optional extra for an additional monthly fee of $29.95. On the other hand, getting a dedicated IP with GetResponse is only available with the MAX2 plan, which is their most expensive option.

This Mailchimp vs GetResponse round is a tie.

Mailchimp vs GetResponse in Comprehensive Marketing Insights

Making sure your emails reach the right people is vital, especially when you pay per contact. Identifying consistent email bouncers from your list is important.

GetResponse has a simple analytics dashboard that shows basic metrics like opens, clicks, bounces, and unsubscribes. But it doesn’t go deep into analytics.

In comparison, Mailchimp provides rich insights into how users interact with your emails. The click map feature is great, showing where people click the most and helping you optimize your email layout.

Mailchimp also offers geolocation and social reporting. This helps you see where your emails are accessed globally and tracks social interactions, like posts about your email content. GetResponse doesn’t have geolocation reporting.

For beginners, GetResponse’s analytics are okay. But if you want more insights to improve your strategies, Mailchimp’s tools are better. Chalk up another victory for Mailchimp for winning the GetResponse vs Mailchimp analytics event.

Mailchimp vs Getresponse Pricing

In the Mailchimp vs GetResponse pricing war, GetResponse gives Mailchimp a run for its money. It seems that what GetResponse lacks in ease of use, analytics, and integrations, it makes up for in affordability.

When you look at the free plans, Mailchimp seems better with more features. But if you’re thinking about paid plans, GetResponse is more budget-friendly and has tools that Mailchimp doesn’t.

Free Plans

Mailchimp’s free plan lets you send 1,000 emails a month and have up to 500 subscribers. You can also use basic autoresponders and create landing pages and sign-up forms. They offer customer support for 30 days after you sign up. These features are good enough for small businesses.

GetResponse’s free plan is not that great. Even though you can have the same number of subscribers as Mailchimp and send 2,500 emails a month, you can’t use automation features or get customer support without paying.

Mailchimp vs GetResponse Paid Plans

Unlike many other EMS programs, Mailchimp doesn’t give unlimited email sends in their Premium tier.

In comparison, GetResponse’s pricing is better. They offer unlimited email sends and landing pages. Plus, their plans have cool features like detailed segmentation, contact scoring, and sales funnels, which are more advanced than what Mailchimp has.

Both Mailchimp and GetResponse will charge you extra if you go over your contact limits. GetResponse has a “list extension fee,” while Mailchimp will make you pay more unless you upgrade your plan.

Neither of them offers a money-back guarantee. GetResponse gives a discount for yearly payments, while Mailchimp only does monthly billing.

In short, GetResponse gives you more for your money. They have features like webinar software and sales funnels that Mailchimp doesn’t offer.

Customer Support

The prize for best customer support in Mailchimp vs GetResponse goes to both… as long as you’re a paid user.

Mailchimp limits customer support by tier. Free accounts get email support for the first 30 days. Phone support is only for Premium users. All paid plans offer 24/7 email and live chat support, along with a helpful knowledge base.

Free GetResponse users have even stricter support limits, with no access to customer support—not even through email. While the platform has a lot of helpful information, the lack of human help is a downside. Paid GetResponse users, on the other hand, get fast, live chat responses.

Final Verdict: Mailchimp vs GetResponse

GetResponse has more tools, and Mailchimp is easier to use. Thus, it’s hard to say which is better. For beginners in email marketing, Mailchimp is great. The menus are easy to follow, and you can try out the landing page builder for free. Upgrading to a paid plan gives you cool features like automated journeys and dynamic content.

On the other hand, GetResponse is good for those who want lots of features. It has a bunch of tools like customer relationship management (CRM) and automation for complex campaigns and managing leads.

Mailchimp vs Getresponse Closing Ceremonies

So who wins? The debate between GetResponse vs Mailchimp comes down to the specific needs and goals of your business. If you are looking for a simple and user-friendly platform to stay in touch with your contacts, then Mailchimp may be the ideal choice.

However, for those seeking to enhance their marketing strategies and facilitate growth, GetResponse offers a comprehensive set of features including CRM, sales funnels, advanced automation, and more.

It will be interesting to see how these top email marketing services continue to evolve and cater to the ever-changing needs of businesses worldwide.

Other MailChimp comparisons you may be interested in:

Table of Contents

Need Help?

Speak to an Email Marketing Expert.

Get in touch today.  Enter your information below to request a free, no-obligation consultation.

Seven Coffee Roasters

"Email Broadcast did a great job optimizing many of our blog posts.  The optimization process increased our site traffic by over 10% immediately. 

We've been with Email Broadcast for about 3 months now and the investment has been worth it.  We will be looking to add more services from them in the future. 

Meeting with Email Broadcast is always professional, friendly, and productive.  They are great at keeping everyone on task and moving forward, especially me."

Sean
President
Seven Coffee Roasters

Design Klaviyo Emails Like a Pro

Design Klaviyo Emails Like a Pro

Klaviyo email design may not be the first thing you think of within your omnichannel blueprint—but don’t underestimate its importance. Well-thought-out and strategic email design serves several crucial purposes, including but not limited to brand recognition and...

read more