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Mailchimp vs AWeber: Which Comes Out On Top?

Updated: March 21, 2024
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If you’re looking for a powerful, flexible, and capable email marketing platform for your business, you can’t forget to compare Mailchimp vs AWeber. Both offer valuable features at affordable prices to give you the leg up on your competition. After all, approximately 91% of shoppers actively want to receive emails from the businesses where they shop. Since both Mailchimp and AWeber brag about being the better of the bunch… which will you choose?

In this blog, we’ll give you a practical comparison guide to show you where each platform shines—and falls short. That way, you’ll have a better idea of what will be the right fit for your business needs and marketing objectives.

However, if you’re tired of the back-to-back monkey business, it’s time to talk to the experts. Book a FREE 20-minute consultation with us. Drawing from our 25+ years of experience, we can direct you to the platform that will perform best for you.

Mailchimp: A Master of Marketing

The first step in comparing Mailchimp vs AWeber is to acknowledge the massive hold that Mailchimp has on the email marketing industry. Undoubtedly, Mailchimp is the gold standard platform (or should we say yellow?), and its 11-million-strong customer base points to its popularity.

Mailchimp’s mastery of email marketing shows in the power of their platform. With its user-friendly interface, flexible templates and coding options, and robust automation features, Mailchimp is simply a workhorse that does wonders for a wide range of businesses.

Of course, like any other software, Mailchimp isn’t without its flaws. So when comparing Mailchimp vs AWeber, it’s important to take a look at both before making a final decision about what will be best for your business.

AWeber: A Champion Competitor

While Mailchimp is the most popular option in email marketing platforms, AWeber is nothing to monkey around about. This program was also designed to be intuitive and responsive. Plus, it claims to have hundreds more email templates from which to draw. Additionally, this platform seems to have a leg up on ecommerce in the battle of Mailchimp vs AWeber. AWeber’s fans often tout its ease of use for businesses with a heavy online presence—for good reasons we’ll explore later.

Some of the biggest benefits of using AWeber for your email marketing include its straightforward analytics, award-winning customer service, and the fact that you can harness virtually all of its capabilities from the get-go… no matter what paid plan you’re on. The monkeys at Mailchimp certainly can’t say that.

If you’re looking for a user-friendly email marketing platform that can help your business grow—and grow with your business—you can’t go wrong with AWeber.

Key Feature Comparison: Mailchimp vs AWeber

Now that we’ve gotten the basics out of the way, it’s time to get into the details. When it comes to the features that you’ll need most, how do these platforms differ? Let’s do a side-by-side comparison of Mailchimp vs AWeber.


Email marketing templates are always a great place to start. You can use them as a guideline for building your own messages—or just swap in your colors and logos. That’s why email marketing platforms like to advertise the number of templates they have available.

So how do the templates measure up with Mailchimp vs AWeber? Well, AWeber sounds promising with their 600+ templates compared to Mailchimp’s 100+. However, if you take a closer look at AWeber’s offerings and adjust for repetition, the number of truly unique styles of templates is much closer to Mailchimp’s. That’s because AWeber includes variations on the same style to account for different coding needs.

Even so, sheer numbers aren’t everything. Many users cringe at Mailchimp’s templates, claiming that their styles look antiquated in today’s modern market. AWeber, on the other hand, tends to look sleeker and fresher than their competitors.

Of course, if you’re planning on coding your own templates, that’s another consideration. Both Mailchimp and AWeber allow this, but Mailchimp charges extra (Standard plan or higher). Otherwise, just use the drag-and-drop editors to customize what you need.


Email marketing and ecommerce typically go hand-in-hand. Why? When your leads receive an email explaining your latest offerings, you want them to be able to click a button and give you their money as quickly as possible. After all, in today’s world, the ability to make purchases, book meetings, and sign up for subscriptions online is what business is all about.

Thus, when taking a first look at Mailchimp vs AWeber, there doesn’t seem to be much difference. After all, both platforms offer ecommerce tools and integrations with the biggest names. Both offer custom forms, landing pages, and customer relationship management (CRM) capabilities.

However, there is one skeleton in the monkey’s closet that AWeber simply doesn’t have. In 2019, Mailchimp and Shopify parted ways over a data dispute—and blamed each other for the split. Following this messy divorce, users had to use third-party apps to connect their data from one site to another. Recently, Mailchimp and Shopify came to a shared custody agreement of sorts. So if you love Mailchimp and Shopify equally, you can still get the best of both worlds.

But just because Mailchimp has a sordid past with Shopify doesn’t mean that you should choose AWeber by default. Mailchimp does have a long history as an industry leader, which could mean smoother operations for your business. And AWeber has plenty of perks on its own, including more liberty to use affiliate links in emails and plenty of ecommerce integrations. In the end, you’ll have to evaluate Mailchimp vs AWeber for yourself to determine which is a better fit.

Automation & Logic

Now, let’s take a step deeper into the digital details. If you’re doing any kind of email marketing nowadays, you know that automation is one of the most important tools in your toolbox. With automation, your platform will nurture your leads for you by taking them through a strategic series of emails that trigger based on certain events. These automations range from the very simple—like “Thank you for subscribing!” emails—to the very complex, incorporating intricate if-then logistics. For example, if a subscriber clicks to view an item from an email but doesn’t complete a purchase, then send a message that will automatically feature the specific item they showed interest in.

Depending on the style and scale of your business, these logistics can be critically important. If you want to use automation to its fullest potential, Mailchimp is your friend. Again, Mailchimp’s clout in the industry isn’t for nothing. Though you’ll have to pay for deeper and deeper levels of detail in your journeys, Mailchimp will have more than enough power to get you where you need to be.

On the other hand, if you’d like to keep things simple and intuitive, yet complex enough to handle the fundamentals of ecommerce, then AWeber will give you everything you need. Funnily enough, there’s no monkey business with AWeber.

Graphics with Canva

Here’s where things get interesting, if you’re not a data dork. Canva is a huge up-and-comer in the digital graphics department. In fact, it’s one of the most influential design platforms on the planet. If you want your email marketing visuals to look incredible every time, Canva is a great place to start.

And both Mailchimp and AWeber recognize this. In fact, AWeber has Canva integrated directly into its platform. You can create graphics and design emails from the same location. Interestingly, Canva now also features Mailchimp integration—meaning you can create a design in Canva and then import it to your Mailchimp account.

So what does this mean for you? When looking at Mailchimp vs AWeber in terms of using Canva’s stunning graphics, it just depends on how you want to do business.

Customer Support

After all this discussion about details, if you’re feeling a little lost… we don’t blame you. That’s why next, we’re looking at Mailchimp vs AWeber in terms of customer support. AWeber offers 24/7 customer support via chat and email for all their subscription plans, including free—plus phone support for any paid account. Mailchimp, on the other hand, only offers support for the first 30 days of your free account. That could be a bummer if you’re just starting out. Plus, they don’t even offer phone support until you pay for Premium.

To give Mailchimp a fair chance, we also have to take into consideration the fact that Mailchimp has way more users than AWeber. Multiple millions more, in fact. And with more users comes more community technical support. It’s easy enough to find answers to just about any Mailchimp questions with a quick Google search. So if you’d like more hand-holding than a text-only chat can provide, AWeber might be your winner.

Mailchimp vs AWeber Pricing & Free Plans

Let’s get right down to your bottom line: in terms of pricing, what can we expect from Mailchimp vs AWeber? To do your own comparison, check out AWeber’s pricing page and Mailchimp’s pricing page for specific quotes.

Firstly, both Mailchimp and AWeber offer free plans with limited use and a small list size. Both Mailchimp and AWeber freebies are good for up to 500 contacts, with 1,000 monthly email sends for Mailchimp and 3,000 for AWeber.

However, if you’ve got a small list and are only sending emails occasionally, you might try Mailchimp’s Pay as You Go plan. With this option, you can buy email credits as needed instead of paying a recurring monthly charge. Depending on the state of your business, this could be a good alternative.

Once you’re over the 500-contact limit, we start to see a real difference between the two platforms. Both Mailchimp and AWeber have three paid tiers—Essentials, Standard, and Premium, and Lite, Plus, and Unlimited, respectively. However, AWeber will give you near-full functionality of its platform anytime you pay. With Mailchimp, your price changes not only with your list size, but also with the services you get. For this reason, if you have between 500 and 50,000 contacts, AWeber is cheaper.

Of course, if you have specific needs for Mailchimp’s automations and other winning features, “cheapness” might not be your priority. In the end, keep your own email marketing objectives in mind when deciding between the two.

The Real Winner in Mailchimp vs AWeber? Your Business

Honestly, when comparing some of the top email marketing platforms in the industry, the question of Mailchimp vs AWeber doesn’t always have a definitive answer. Your business might benefit from the seamless Shopify integrations and simplicity of AWeber. Or you could be in favor of the mastery of Mailchimp, with its robust automations and industry influence. In the end, as long as you’re doing your email marketing right, you can’t go wrong with either one.

Want to get the ultimate answer for your business? Talk to us and get expert advice for all your email marketing questions.

Other MailChimp comparisons you may be interested in:

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