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Klaviyo Automations to Start Making Money by Tomorrow

Updated: June 3, 2024
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Klaviyo automations are dynamite—and we’re not exaggerating.

Klaviyo is a smart digital marketing platform. It goes beyond simple drip campaigns and centralizes your data to automate workflows across all marketing channels. But before setting up your automations, let’s examine some of Klaviyo’s capabilities and how you can use them to achieve your business goals.

Klaviyo Automation Flows

Firstly, Klaviyo automations are also called flows.

These email flows are automatic messages triggered by what customers do (like leaving a cart), special occasions (think anniversaries), or other specific events. They’re meant to build customer relationships and drive sales. Plus, they enable you to increase revenue for your online business without the hassle of sending emails manually.

Ultimately, though, the aim of Klaviyo email automation flows is to personalize the marketing experience, enhance customer relationships, boost sales, and raise revenue.

Klaviyo comes equipped with over 60 ready-to-use flow templates that can be customized easily for quick results. You don’t need to be a developer or have any special skills to use them. Klaviyo’s drag-and-drop flow builder gives you full control to build each automation easily.

Moreover, Klaviyo’s integration capabilities allow you to customize and trigger your flows using data from all your tools. You can also create cross-channel experiences by integrating email, SMS, and push notifications in one flow—with consolidated reports.

If you are new to Klaviyo automations, we highly recommend using the pre-built flows to make sure all the components work together for you—at least until you feel comfortable building your own flows from scratch. You also have the option to outsource your automations to a Klaviyo email agency and save yourself the time.

We’ll take a look at some of the pre-built flows in Klaviyo and how you can use them to begin boosting your bottom line as early as tomorrow.

Promote Your Brand with Klaviyo Automation

The ready-to-use welcome series is a vital Klaviyo automation. You can see an example in your Klaviyo account’s Flows tab. For more advanced options, look at the ideas in the flows library.

A welcome flow is a series of emails that are sent automatically after someone signs up for your brand. This is a crucial moment in the customer journey, where you can introduce new prospects to your business and offerings. Your welcome automations helps you make the most of this initial interest.

Klaviyo’s welcome flows facilitate the perfect email setup to greet new subscribers. It’s your chance to create a strong first impression, share your brand story, and showcase your product benefits to connect with new customers.

Hint: We highly recommend that you don’t overload new subscribers with your brand’s entire history and product range in the welcome series. Set the tone for future communication and emphasize key aspects of your brand without overwhelming them. Focus on building brand awareness and showing what your brand stands for. Then, share your story little by little along the way.

Cross Sell with Klaviyo Automation

You can make a flow for browse abandonment to remind your possible buyers about products they looked at but didn’t add to their cart or buy. Klaviyo includes a pre-built browse abandonment flow to re-engage visitors automatically.

Depending on how you set it up, just looking at a product is enough to trigger the browse abandonment sequence—visitors don’t need to put an item in their cart.

Since visiting a product page is a lower-commitment activity than adding an item to the cart and beginning checkout, we recommend keeping your browse abandonment messages less direct than those in your abandoned cart flow.

Klaviyo’s automations for browse abandonment are compatible with Shopify, BigCommerce, and Magento stores. They include emails that automatically show product details like image, name, and price.

If you can’t find this sequence in your account, follow these steps:

  1. Visit the Flows tab.
  2. Select Browse Ideas.
  3. Filter by “browse abandonment” to find the right sequence.

Hint: In addition to reminding shoppers of the product they viewed, use your browse abandonment automations to suggest similar items they might like. This approach offers more choices and boosts the chances of making a sale.

Recover Abandoned Cart Sales with Klaviyo Automation

Klaviyo’s abandoned cart flow is a series of messages sent to someone who put items in their cart but didn’t finish buying. Alerting customers about their cart can help prevent lost sales. About 70% of carts get abandoned on average—so it’s good to take advantage of this opportunity when you can.

There are many reasons why someone might leave a cart. Maybe they didn’t have their credit card with them, or wanted to check out your site more before deciding. Whatever the reason for leaving during checkout, they could still want the product. Using Klaviyo automation to reach out to them can encourage them to finish their purchase.

If we had to choose one flow that generates the most money from Klaviyo automations, it would be the abandoned cart series. These flows bring in the most cash per person at $3.65—and have the highest conversion rate at 3.33%.

  • Average revenue generated by abandoned cart flow: $3.65 (37.74% more than the next best, the welcome flow).
  • Top 10% of abandoned cart flow makes: $28.89 (36.40% more than the next best, the welcome flow).

To improve conversion rates, a good abandoned cart automation should include dynamic content, like a picture of the product the shopper looked at. This way, each person’s cart is personalized to their journey.

Hint: Some brands give discount codes in their cart abandonment emails, but we suggest not using discounts too much. You don’t always need big price cuts to get someone to buy. Sometimes a simple reminder is all that’s needed! If you rely too much on promotions, it’s tough to stop.

Say Thank You with Klaviyo Automation

Thank-you emails, or post-purchase emails, help keep your customers coming back. These messages can include things like thank-you notes, suggestions for other products, and requests for reviews.

In a competitive online shopping world full of great deals, a simple “thank you” can make customers feel valued for picking your products and services.

Hint: For this automation, test text-only emails against ones with text and images. You may find some people like plain text emails that feel more personal, like a letter from a friend.

Replenish with Klaviyo Automation

If you sell products that customers buy regularly, setting up a replenishment flow can help remind them when it’s time to restock. Analyze your sales data to spot patterns and send friendly reminders.

For Shopify and BigCommerce users, you’ll find pre-built replenishment flows in the flows library once your integration is ready.

Hint: Tailor your replenishment automations carefully. Every customer is unique. Instead of using a generic replenishment automation based on the average product cycle, leverage the predictive AI features to trigger Klaviyo automations just before each customer’s anticipated reorder date. This personalized approach ensures timely reminders that cater to individual buying patterns.

Send Back-in-Stock Alerts with Klaviyo Automation

A back-in-stock journey lets customers know when an item is available again. It gives them a heads-up before others get the news—and makes them feel extra special.

Klaviyo automation supports back-in-stock flows for accounts with Shopify, BigCommerce, Magento 2 integrations, and inventory-aware custom catalog feeds. If you use Shopify’s point-of-sale (POS) hardware and an ecommerce store, the back-in-stock flow will account for both physical store and warehouse inventory.

Here are some best practices for using Klaviyo automations to send back-in-stock messages:

  • Start with Pre-Built Flows: Use templates from the flows library.
  • Message Frequency: Limit your flow to one to three messages.
  • Optimize Sending: Give customers time to check emails.
  • Enable Smart Sending: Use Smart Sending for non-essential messages.

Hint: Have a set limit for back-in-stock alerts based on how much stock you have. Consider giving VIP customers early access to restocked items with advanced automation.

Celebrate Birthdays with Klaviyo Automation

Sending automated birthday emails is a smart way to connect with your customers. You can mark their special day with things like discounts, freebies, or just a nice message to strengthen your bond.

Use Klaviyo’s birthday automation to acknowledge a user’s loyalty to your brand. This reinforces customer trust and shows gratitude for their support. Indeed, research shows that recipients value the birthday message, with studies indicating higher conversion rates compared to large campaigns.

To gather this information, you can use on-site sign-up forms. These help you learn more about your audience, which can be useful for future communications.

Here are some tips for making a birthday email template:

  • Include the subscriber’s name in the headline, as in “Happy birthday, Emily!”
  • Provide a gift (like a discount, free product, or gift card) to add value.
  • Send the email on their actual birth date for the best impact.

Remember, you can use dates for other events too. For instance, you can send anniversary emails when customers celebrate their first purchase. If you sell baby products, ask for due dates to set up special emails. Adapt these ideas to fit your brand.

Hint: Avoid mentioning the subscriber’s age or sounding too sales-oriented. The main aim of birthday emails is to show appreciation.

Let Automations Make Money for You

Klaviyo automation flows are a game-changer for online businesses. These automated email campaigns eliminate the tedious task of manually sending emails and allow you to focus on other aspects of your business.

Not only do these automations aim to drive sales, but they also enhance customer relationships and ultimately increase revenue. Whether you’re new to Klaviyo or an experienced user, there’s something for everyone—whether with pre-built templates or by outsourcing to a Klaviyo email agency.

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