Email Marketing Campaign Success Tips
Please enjoy the blog posts about our long adventure in email marketing. Or, just book an appointment and start your own journey.
Split Testing 101
#10 in Our 20 for 20 Series How do you know the best time to send email? What kind of subject lines are best? Will people respond more to my name or my company’s name? These are very important questions, grasshopper, and I’m going to answer them for you. Welcome to 20...
The Ultimate Email Marketing Checklist
#9 in Our 20 for 20 Series How do you create amazing email marketing EVERY time? Welcome to 20 for 20 where we share our 20 Best Tips for Email Marketing and Business to celebrate our 20th Anniversary. Today I’m going to give you a gift. If you do email marketing, or...
Using Story in Email Marketing
#8 in Our 20 for 20 Series Welcome to 20 for 20 where we share our 20 Best Tips for Email Marketing and Business to celebrate our 20th Anniversary. Have I got a story for you. These are magic words. When you tell a great story, people listen. And in today’s economy,...
Webinar: How to Tell Your Story 101% Better
We teamed up with partner 1% for the Planet in a webinar to explain how you can achieve success with email marketing. There’s never been a more important time to tell your brand’s story (effectively) and connect with customers. In this webinar replay, you’ll learn:...
How (and Why) You Should Segment Your Email List
#7 in Our 20 for 20 Series Welcome to 20 for 20 where we share our 20 best tips for email marketing and business to celebrate our 20th anniversary. Can you actually drive more business sending to fewer people on your email list? The answer is a surprising one, and...
Email List Hygiene—Keep It Clean
You want your email marketing messages to have the highest possible engagement, obviously. But are you missing this crucial element? 3 Reasons Email Hygiene is Vitally Important Email list hygiene, also known as list “scrubbing”, is critical to your Email...
The Ultimate Follow-Up Machine
Imagine if every single prospect you paid to walk in the door not only got a world-class presentation but also a personalized and professional follow-up from your sales team–until that prospect buys or dies. It’s every retail owner’s fantasy....
5 Reasons Clients Should Hire Email Broadcast
Very few businesses have the experience needed–let alone the skills and people that go with it–to run a successful email marketing campaign. It’s sad that this #1 tool (that should be getting you the best return on your marketing investment) ends up costing you money...
Here’s FABT in Action
Back to the Basics Assuming your salespeople are qualifying prospects to find out what’s important to them, they should be using FABT as the meat of their presentation. F - Feature A - Attribute B - Benefit T - Tie Down Many salespeople make the mistake of only giving...
The 7 Secrets to Communicating Clearly
#6 in Our 20 for 20 Series Welcome to 20 for 20 where we share our 20 best tips for email marketing and business to celebrate our 20th anniversary. Here’s the problem I want to help you solve today: Clear communication is hard. Common communication mistakes make it...
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