Back To Basics: A 3-Step Digital Marketing Strategy that Works

There’s no doubt that the way of the world is digital. People shop, live stream their favorite shows, keep in touch with friends and family, and even make their medical appointments online. Why should your marketing strategy be any different? Businesses and consumers alike are almost always online, literally. Think about it for a moment. What’s the first thing you do when you wake up? Okay, second, because coffee before talkie. You check your phone. You skim through emails, scroll through the never-ending sea of baby and political posts on social media, and then check the final score to last night’s game all before you hop in the shower. Wouldn’t you like your business in the forefront of all those peoples’ screens?

When you’re growing a business, it may seem like the ever-evolving world of digital marketing becomes quickly overwhelming. There’s already so much you have to do—how are you going to tap into your creative side, compile a list of ideas, and maintain a well thought out game plan? Start with the basics. We’ve put together a 3-step crash course on getting your digital marketing started.

So, what exactly is digital marketing? It’s the promotion of a brand or products using a variety of electronic media. Think website, social media, and our personal favorite—email. Your strategy is a plan of action that will help you achieve your goals using online marketing. Let’s begin:

1. Identify your goals.
Are you hoping to increase your website traffic? Maybe you want to generate more leads through email? Need to get more reviews? The beauty of digital marketing is that for most things, you’ll be able to measure the results. Create a simple text document or an excel spreadsheet to help keep track of the results of your efforts so you know what’s working.

2. Evaluate your current digital marketing platforms.
Gather all of your channels and put them into these categories:

  • Owned: These are any outlets that your business owns. A website, blog, email list— would all go here.
  • Earned: This one is all about word-of-mouth—PR work, customer/client reviews, and people sharing your content on their personal pages.
  • Paid: A bit self-explanatory, but this includes channels you spend money on, like boosted social media posts, Google AdWords, or sponsored posts on other peoples websites.

Now that you have an inventory of your assets, get to organizing—add these to your spreadsheet so you can start tracking what is working for your business and what isn’t.

3. Create content that can be used across all of your marketing channels.
Congratulations! You’ve come up with a few solid goals and have an idea of what’s helping your business grow. Now comes the fun part—deciding what content is going to help you reach your goals. Content is what helps convert those website visitors, email subscribers, and social media followers into customers or clients. It can be helpful, funny, inspirational or controversial, emotional, or passionate – just make sure it fits your brand. It’s important to come up with a content creation plan that includes your goal, promotional channels, why you’re creating it, and the priority level.

Take these 3 steps, and you’ll have the start of something beautiful—your very own digital marketing strategy.

Most Recent Posts

Working for Email Broadcast

Working for Email Broadcast

Many of our prospective candidates ask what it's like working for our full-service email marketing agency. Here are some of the top reasons our team members choose to work here: Everyone at our agency works part-time. Working part-time allows our teammates to...

Split Testing 101

Split Testing 101

#10 in Our 20 for 20 SeriesSplit Testing and Your Email Marketing Campaign How do you know the best time to send email? What kind of subject lines are best? Will people respond more to my name or my company’s name? These are very important questions and I’m going to...

Split Testing 101

Using Story in Email Marketing

#8 in Our 20 for 20 Series Welcome to 20 for 20 where we share our 20 Best Tips for Email Marketing and Business to celebrate our 20th Anniversary. Have I got a story for you. These are magic words. When you tell a great story, people listen. And in today’s economy,...

Webinar: How to Tell Your Story 101% Better

Webinar: How to Tell Your Story 101% Better

We teamed up with partner 1% for the Planet in a webinar to explain how you can achieve success with email marketing. There’s never been a more important time to tell your brand’s story (effectively) and connect with customers. In this webinar replay, you’ll learn:...

Check Out These Related Posts

Book an Appointment

Schedule your free 20-minute consultation to see if your business can profit from expert email marketing.